Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
The Power of Integrated Digital Marketing
Unifying Your Marketing for Stronger Performance
Digital integration is essential to building smarter, performance-driven campaigns. By combining direct mail and digital marketing into one cohesive strategy, we help brands connect with their target audience across every touchpoint. Our integrated digital marketing campaigns are designed to work harder, no matter where your audience engages.
Full-Funnel Visibility
We track every touchpoint across online and offline channels to paint a complete picture.
Right People, Right Time, Right Place
We combine digital direct marketing with precise, data-backed audience modeling.
Smarter Spend Across Channels
By aligning your direct mail and digital marketing, we reduce waste and stretch your budget further.
Using Consistency to Convert
Your brand stays recognizable with consistent messaging across all platforms.
Tested, Tracked, and Optimized
We continuously test and refine your digital marketing campaigns to boost response rates.
One Strategy for Multiple Touchpoints
From mailboxes to inboxes, we create synchronized campaigns that encourage your audience to act.
Your Full-Funnel Toolbox
Everything You Need in One Place
Looking for help beyond digital integration? We’ve got you covered. We’re a full-service marketing agency, meaning we can help you every step of the way.
Campaign Strategy
Reach your ideal audience and achieve impactful results with proven testing and targeted marketing strategies.
Performance Testing
Optimize your marketing strategies with advanced testing methodologies to quickly and cost-effectively deliver results.
Data Targeting
Deliver your message with precision—our targeting connects you with your best (and biggest) audience for maximum impact and conversions.
Creative Development
Captivate high-value prospects and foster connection with compelling, strategic creative that generates response.
Digital Integration
Seamlessly connect direct mail and digital strategies for a unified, high-impact approach to integrated direct marketing.
Print Production
Bring your brand to life with high-quality, expertly crafted print collateral that cost-effectively reinforces your message and leaves a lasting impression.
Campaign Execution
Execute your marketing campaigns with confidence—our trusted, reliable team ensures precision, speed, and expertise at every step.
Analytics & Reporting
Gain detailed analytics and actionable insights with in-depth reporting to influence performance-based decisions with confidence.
DIFFERENTIATE YOUR CAMPAIGN WITH
Success Stories Backed By Digital Integration
With countless marketing agencies out there, finding one that truly connects your online and offline efforts can be a challenge. Instead of us telling you why FM Direct’s integrated approach works, we’ll let our clients show you.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Frequently Asked Questions
Have questions about connecting direct mail and digital marketing? Find answers below.
Integrated mail services in marketing combine direct mail with digital marketing to create cohesive and impactful direct response campaigns. This approach ensures consistent audience targeting and messaging across online and offline marketing channels. By using integrated mail, brands can enhance customer engagement, improve response rates, and achieve better overall results.
Integrated digital marketing services focus on reaching customers through digital channels like email, social media, and digital ads. Our direct digital marketing programs are designed to complement your direct mail campaigns to maximize reach, engagement, and response.
Integrated digital marketing campaigns combine direct mail and digital marketing to improve overall campaign performance. By targeting your audience on both online and offline marketing channels, you can reach them more efficiently to increase response rates while reducing acquisition costs.
Combining direct mail and digital marketing leverages the strengths of both channels to maximize campaign effectiveness. By reaching your audience through multiple touchpoints on the channels they naturally interact with, digital direct mail services enhance customer engagement, increase response rates, and improve overall ROI.