Turn Offline Data Into Digital Demand With OmnIDirect™

FM Direct’s dynamic multi-channel digital prospecting strategy transforms how you identify, reach, and convert your best audiences.

MULTI-CHANNEL DIGITAL PROSPECTING

Target With Confidence & Convert With Certainty

Through deterministic matching of offline audiences to individual consumers, OmnIDirect safeguards your campaign reach, ROAS, and CAC through the innovative use of offline data.

Lower CPL

OmnIDirect has helped brands reduce CPL and CPAs by more than 25%.

Improvement

Transparent, multifacted reporting including holdout and matchback metrics drives lifts up to 40%.

On-Target Impressions

Deterministic offline-to-online identity graphing ensures only the best prospects see your advertisements.

Digital Channels

Programmatic digital campaigns serve integrated multi-media branded DR ads across up to five channels.

FM Direct’s unique approach to prospect modeling helped our business lower the historically high CACs for our direct mail program. Paired with cost-efficient print brokerage services, we have been able to almost double our sales this year with net neutral costs.

Chief Marketing Officer, DTC Services
MEAL DELIVERY

Mea

Not All Prospecting Data is Created Equal

OmnIDirect leverages Franklin Madison Direct’s proven expertise in predictive modeling, test design, data onboarding, direct response creative, programmatic media, and analytics to provide brands with a potent multichannel digital strategy by activating offline data models in online environments.

Through deterministic matching of offline audiences to individual consumers and their associated devices, you can deliver engaging digital campaigns across display, native, video, CTV|OTT, paid social, and audio. Known consumer identifiers, such as a physical address, typically result in higher accuracy and confidence in deterministic identity graphing for 1-to-1 targeting while safeguarding advertising budgets.

Start Your Test

Turnkey Direct Response Strategies for Smarter Growth

Surround™

Sync digital and direct mail for seamless, high-impact customer engagement.

View Details

FactorTest™

Quickly and affordably discovers winning combinations to maximize your program performance.

View Details

OmnIDirect™

Utilize offline data, predictive modeling, and comprehensive testing to facilitate multi-channel digital campaigns.

WHAT WE DO

Your Brand is Exceptional. We Make Sure Your People Know.

FM Direct is an ambitious team of marketing experts delivering bold campaigns backed by data. Our direct marketing solutions ensure you connect with the right audience, at the right time, through the right channels.

Our approach

Campaign Strategy

Performance Testing

Data Targeting

Creative Development

Digital Integration

Print Production

Campaign Execution

Analytics & Reporting

Success Stories

See how brands like yours have used OmnIDirect to increase engagement, lower wasted spend, and drive real, measurable growth.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

Frequently Asked Questions

If you’re looking for more information on how OmnIDirect works, we’re here to help.

Our experienced team of full-stack digital marketers uses offline direct mail data to build more accurate digital audiences, helping clients regain targeting precision.

What Makes OmnIDirect Different From Other Digital Prospecting Methods?

Unlike traditional digital prospecting, which relies heavily on probabilistic online data, omnIDirect taps into offline consumer insights like purchase behavior and demographics, creating a more precise and higher-performing audience for digital campaigns. This results in lower customer acquisition costs (CAC) and higher return on ad spend (ROAS).

Can Franklin Madison Direct Help Repurpose my Current Marketing Materials for Digital Channels?

Yes. Our seasoned creative team can take your existing materials and adapt them for digital platforms like display, native ads, audio, web video, and CTV. It’s a smart way to expand your reach without starting from scratch!

How Can I Ensure my Digital Campaigns Remain Cost-Effective?

OmnIDirect optimizes your budget allocation by identifying high-performing audience segments and using advanced analytics to track and adjust campaign effectiveness. Brands using omnIDirect have reduced CPL by up to 42% while maintaining scale.

Are Digital-Only Strategies Suitable for Businesses Cutting Back on Direct Mail?

If direct mail costs are a concern, omnIDirect lets you transition to digital prospecting using the same high-quality audience models. A mobile banking service, for instance, switched from direct mail to omnIDirect and saw a 2.5x increase in sales rates while reducing spend.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test