Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
WE’D LOVE TO HEAR FROM YOU
More Ways to Connect with Franklin Madison Direct
Phone
1-866-838-8551
7480 Flying Cloud Drive, Suite 200
Eden Prairie, MN 55344
2BB+
Pieces Mailed
We’ve mailed more than 2 billion pieces for our clients over the last 15 years. Your strategy team is a team you can count on.
1MM+
Tests Conducted
We’ve tested over one million unique target audience, offer, and creative combinations, so we know what works and what doesn’t.
Success Stories
Explore our real-world examples to see how we drive success for clients just like you.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization serviceFrequently Asked Questions
Your questions, answered.
Fill out our contact form or call us to discuss your goals! We’ll work with your team to develop a test campaign plan, targeted mailing list, engaging mail pieces, multichannel integration, and expert execution.
We know timely communication is key. Once you reach out, a member of our team will respond within one to three business days to discuss your needs and next steps. Whether you’re ready to launch a campaign or you’re just exploring your options, we’re here to help.
We specialize in crafting direct response campaigns tailored to your goals, whether you’re launching a single test or seeking long-term programs across direct mail, digital advertising, and integrated channels. Once you contact us, we’ll work closely with you to design a campaign strategy that helps your brand reach its full potential—now and in the future.