Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
WE’D LOVE TO HEAR FROM YOU
More Ways to Connect with Franklin Madison Direct
Phone
1-866-838-8551
7480 Flying Cloud Drive, Suite 200
Eden Prairie, MN 55344
2BB+
Pieces Mailed
We’ve mailed more than 2 billion pieces for our clients over the last 15 years. Your strategy team is a team you can count on.
1MM+
Tests Conducted
We’ve tested over one million unique target audience, offer, and creative combinations, so we know what works and what doesn’t.
Success Stories
Explore our real-world examples to see how we drive success for clients just like you.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Frequently Asked Questions
Your questions, answered.
Fill out our contact form or call us to discuss your goals! We’ll work with your team to develop a test campaign plan, targeted mailing list, engaging mail pieces, multichannel integration, and expert execution.
We know timely communication is key. Once you reach out, a member of our team will respond within one to three business days to discuss your needs and next steps. Whether you’re ready to launch a campaign or you’re just exploring your options, we’re here to help.
We specialize in crafting direct response campaigns tailored to your goals, whether you’re launching a single test or seeking long-term programs across direct mail, digital advertising, and integrated channels. Once you contact us, we’ll work closely with you to design a campaign strategy that helps your brand reach its full potential—now and in the future.