Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
DRIVEN BY DATA. POWERED BY PEOPLE.
Why Leading Brands are Choosing Franklin Madison Direct
When it comes to driving measurable growth, results speak for themselves. Our team has been recognized by industry leaders for our performance, innovation, and impact in direct response marketing. Our campaigns deliver real outcomes – helping businesses acquire more customers, more efficiently.
Success Stories
Explore our real-world examples to see how we drive success for clients just like you.
Mid-size bank exceeds acquisition and CPA goals
A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and
leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.
Read MoreMid-size bank exceeds acquisition and CPA goals
Advanced modeling increased high-net-worth engagement
A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.
Read MoreAdvanced modeling increased high-net-worth engagement
New direct mail approach builds robust pipeline
A wealth management brand aimed to expand its client base using direct mail. FMD identified and segmented high-value prospects to personalize the brand’s offer accordingly.
Read MoreNew direct mail approach builds robust pipeline