Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED REPORT
2025 Direct Mail Marketing Benchmark Report
The 2025 Direct Mail Marketing Benchmark Report combines insights from 350 marketing strategy leaders and 600 U.S. consumers to reveal where mail is outperforming digital channels, and how marketers are refining campaigns through advanced testing and targeting.
Fuel Your Marketing Strategy with Expert Insights
In the fast-paced world of direct marketing, success depends on the right resources, strategy, and partnerships. To help you stay ahead, we've curated the best direct marketing e-books—packed with FREE expert advice, proven best practices, and data-driven strategies for direct mail campaigns that deliver real results.
From Print to Performance: 2025 Consumer Trends in Direct Mail
Based on exclusive insights from 600 U.S. consumers, From Print to Performance: 2025 Consumer Trends in Direct Mail unveils how mail stacks up in a screen-saturated culture. This guide explores what today’s audiences enjoy, ignore, and act on when they check their mailbox. Discover how to spark interest, earn trust, and drive results with a high-impact channel.
Direct Mail Marketing Benchmark Report
The 2025 Direct Mail Marketing Benchmark Report combines insights from 350 marketing strategy leaders and 600 U.S. consumers to reveal where mail is outperforming and how it continues to deliver high-impact results in an increasingly digital world.
Direct Mail Agency Checklist
The right direct mail partner builds a solid foundation for an attributable, performing, and scalable program. Before making your selection, it is important you have a complete understanding of their capabilities and the value they can bring to your business. Use this FREE checklist to ensure you ask the questions that matter most and find the perfect direct response agency for your growth goals.
Ultimate Guide to Direct Mail Attribution
Whether you are a direct mail pro or novice, the ability to demonstrate each channel’s performance in your direct marketing strategy is critical. This e-book will help you identify and crush nine of the most overlooked — yet avoidable — direct mail testing mistakes to maximize your direct mail ROI quickly
and efficiently.
Prospecting with Precision: Overcoming Digital Signal Loss Through Offline Data Strategies
Built on insights collected from a diverse panel of 600 consumers across the United States, What Consumers Want: The Dos and Don’ts of Direct Mail reveals the secrets behind consumer preferences, response behaviors, and expectations for mail. Learn quickly what works and what doesn’t, so your campaigns can continue to deliver mailbox magic in our device-driven world.
9 Testing Mistakes Direct Mail Marketers Make
Whether you are a direct mail pro or novice, the ability to demonstrate each channel’s performance in your direct marketing strategy is critical. This e-book will help you identify and crush nine of the most overlooked — yet avoidable — direct mail testing mistakes to maximize your direct mail ROI quickly
and efficiently.
Why Direct Mail Delivers for DTC Brands
As native Direct-to-Consumer marketers are quickly discovering that performance-based search and social media advertising are not enough to cut through the crowded marketplace, they are investing in traditional media channels to find scale, including direct mail. Read this e-book to learn how DTC brands are winning with direct mail — and how you can, too.