Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Turn Offline Data Into Digital Demand With OmnIDirect™
FM Direct’s dynamic multi-channel digital prospecting strategy transforms how you identify, reach, and convert your best audiences.
MULTI-CHANNEL DIGITAL PROSPECTING
Target With Confidence & Convert With Certainty
Through deterministic matching of offline audiences to individual consumers, OmnIDirect safeguards your campaign reach, ROAS, and CAC through the innovative use of offline data.
Turnkey Direct Response Strategies for Smarter Growth
Surround™
Sync digital and direct mail for seamless, high-impact customer engagement.
FactorTest™
Quickly and affordably discovers winning combinations to maximize your program performance.
OmnIDirect™
Utilize offline data, predictive modeling, and comprehensive testing to facilitate multi-channel digital campaigns.
WHAT WE DO
Your Brand is Exceptional. We Make Sure Your People Know.
FM Direct is an ambitious team of marketing experts delivering bold campaigns backed by data. Our direct marketing solutions ensure you connect with the right audience, at the right time, through the right channels.
Campaign Strategy
Performance Testing
Data Targeting
Creative Development
Digital Integration
Print Production
Campaign Execution
Analytics & Reporting
Success Stories
See how brands like yours have used OmnIDirect to increase engagement, lower wasted spend, and drive real, measurable growth.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization serviceFrequently Asked Questions
If you’re looking for more information on how OmnIDirect works, we’re here to help.
Our experienced team of full-stack digital marketers uses offline direct mail data to build more accurate digital audiences, helping clients regain targeting precision.
Unlike traditional digital prospecting, which relies heavily on probabilistic online data, omnIDirect taps into offline consumer insights like purchase behavior and demographics, creating a more precise and higher-performing audience for digital campaigns. This results in lower customer acquisition costs (CAC) and higher return on ad spend (ROAS).
Yes. Our seasoned creative team can take your existing materials and adapt them for digital platforms like display, native ads, audio, web video, and CTV. It’s a smart way to expand your reach without starting from scratch!
OmnIDirect optimizes your budget allocation by identifying high-performing audience segments and using advanced analytics to track and adjust campaign effectiveness. Brands using omnIDirect have reduced CPL by up to 42% while maintaining scale.
If direct mail costs are a concern, omnIDirect lets you transition to digital prospecting using the same high-quality audience models. A mobile banking service, for instance, switched from direct mail to omnIDirect and saw a 2.5x increase in sales rates while reducing spend.