Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
PREPARE FOR MAXIMUM IMPACT
We Blend the Most Powerful Data With Top-Notch Creativity to Elevate Your Results
At Franklin Madison Direct, we combine industry-leading strategy, advanced data science, and in-house creative to build performance-driven campaigns. With proprietary testing, precise audience targeting, and multichannel strategies, we help brands scale faster, reach further, and convert more customers.
From initial strategy to execution and optimization, our full-service approach ensures every campaign is built for maximum impact. Our skill set gives you the tools to market smarter and grow faster.
Success at Every Scale
We have a proven track record for launching campaigns of virtually every size and volume.
Tested & True
We’ve tested and analyzed millions of unique combinations for our clients.
An A/B Alternative
Our proprietary testing is 400% more effective than traditional A/B testing.
Meet Your Target Audience
Our advanced data modeling helps you reach your best (and biggest) audiences.
Less Guesswork, More Growth
With our in-house team of experts and proven strategies, you can realize ROI faster for less.
Direct Response, Your Way
We provide direct mail and digital marketing solutions based on your budget and goals.
YOUR FULL-SERVICE DIRECT MARKETING AGENCY
And When We Say Full-Service, We Mean Full-Service
FM Direct is not just another automation platform or AI robot. Your hand-picked client service team will handle everything from conception and targeting to execution and analysis so you can focus on what you do best — running your business.
Campaign Strategy
Reach your ideal audience and achieve impactful results with proven testing and targeted marketing strategies.
Performance Testing
Optimize your marketing strategies with advanced testing methodologies to quickly and cost-effectively deliver results.
Data Targeting
Deliver your message with precision—our targeting connects you with your best (and biggest) audience for maximum impact and conversions.
Creative Development
Captivate high-value prospects and foster connection with compelling, strategic creative that generates response.
Digital Integration
Seamlessly connect direct mail and digital strategies for a unified, high-impact approach to integrated direct marketing.
Print Production
Bring your brand to life with high-quality, expertly crafted print collateral that cost-effectively reinforces your message and leaves a lasting impression.
Campaign Execution
Execute your marketing campaigns with confidence—our trusted, reliable team ensures precision, speed, and expertise at every step.
Analytics & Reporting
Gain detailed analytics and actionable insights with in-depth reporting to influence performance-based decisions with confidence.
DIFFERENTIATE YOUR CAMPAIGN WITH
Success Stories
With countless direct marketing agencies to choose from, finding the right partner is no small task. Instead of us telling you why FM Direct is different, we’ll let our case studies do the talking.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Frequently Asked Questions
What’s good to know about Franklin Madison Direct.
We partner with a diverse range of industries, including Insurance Services, Financial Services, eCommerce, Subscription Services, and more.
We leverage data analytics, predictive modeling, and geotargeting to optimize audience selection, personalize messaging, and improve response rates. Our team continuously tracks performance, adjusts targeting, and fine-tunes strategies to maximize ROI and campaign effectiveness.
We create seamless omnichannel marketing experiences by leveraging our offline data models in online environments. Via Surround, we incorporate digital touchpoints across display, native, web video, CTV/OTT, connected audio, email, social media, and more — to boost your campaign’s engagement and response rates.
Our proprietary testing methods go beyond traditional A/B testing, analyzing thousands of data points to optimize messaging, design, and audience segmentation—delivering faster, more effective results at a lower cost.
Whether you’re an existing mailer or looking to launch into the mail channel, our timeline is generally 60 calendar days from contract execution to mail date.