Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Thank you for contacting Franklin Madison Direct. You’re one step closer to accelerating your growth with a smarter approach to direct response. We’ll be in touch with you soon regarding your request.
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DRIVEN BY DATA. POWERED BY PEOPLE.
Why Leading Brands are Choosing Franklin Madison Direct
When it comes to driving measurable growth, results speak for themselves. Our team has been recognized by industry leaders for our performance, innovation, and impact in direct response marketing. Our campaigns deliver real outcomes – helping businesses acquire more customers, more efficiently.
Success Stories
Explore our real-world examples to see how we drive success for clients just like you.
New direct mail approach builds robust pipeline
A wealth management brand aimed to expand its client base using direct mail. FMD identified and segmented high-value prospects to personalize the brand’s offer accordingly.
Read MoreNew direct mail approach builds robust pipeline
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service