Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
other industries
Acquisition strategy delivered steady daily donor growth
A national not-for-profit was in search of a direct mail partner who would be mutually invested in achieving the organization’s goals. FM Direct’s strong value culture and proven direct response strategies made for a perfect match. After establishing a mature direct mail program with multiple control data sources and a winning creative, the client wanted to target a fresh group of potential donors with a new acquisition campaign. FM Direct leveraged the client’s top performing control lists and tested two more to escalate the organization’s acquisition rate. Newly acquired donors were also added to the organization’s house list, strengthening their retention messaging and recurring donations.
The Problem
The organization wanted to grow its donor base and find a direct mail partner that was equally invested in its mission.
The Solution
FM Direct leveraged proven direct response strategies and data-driven testing to optimize the organization’s donor acquisition and retention efforts.
The Outcome
The campaign delivered a 2.45% acquisition rate, adding 14 new donors per day and raising $41.5K.
other industries
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Read MoreModeling drives 50% AOV lift for home warranty brand