Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FINANCIAL SERVICES
FM Direct improved direct mail targeting, increasing response, conversion, and enrollments.
A personal loan and debt consolidation brand faced challenges predicting in-home timing and results after sourcing its own direct mail data. To improve targeting and control, the brand partnered with FM Direct, which introduced two new data segments, maximized enrollment, and minimized cost per dollar enrolled. This comprehensive approach, combined with in-depth analysis, empowered the brand to shift from relying on gut feelings to making data-driven decisions for its direct mail program.
The Problem
A personal loan company struggled to predict in-home timing and results after sourcing its own direct mail data.
The Solution
FM Direct introduced two new data segments, improving targeting, maximizing enrollment, and minimizing cost per dollar enrolled.
The Outcome
70% of high-debt enrollments were funded, and the client embraced data-driven decision-making for future campaigns.
FINANCIAL SERVICES
Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
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