SUCCESS STORIES

Agency-led strategy boosts response rate for debt settlement brand

FINANCIAL SERVICES

FM Direct improved direct mail targeting, increasing response, conversion, and enrollments.

A personal loan and debt consolidation brand faced challenges predicting in-home timing and results after sourcing its own direct mail data. To improve targeting and control, the brand partnered with FM Direct, which introduced two new data segments, maximized enrollment, and minimized cost per dollar enrolled. This comprehensive approach, combined with in-depth analysis, empowered the brand to shift from relying on gut feelings to making data-driven decisions for its direct mail program.

The Problem

A personal loan company struggled to predict in-home timing and results after sourcing its own direct mail data.

The Solution

FM Direct introduced two new data segments, improving targeting, maximizing enrollment, and minimizing cost per dollar enrolled.

The Outcome

70% of high-debt enrollments were funded, and the client embraced data-driven decision-making for future campaigns.

FINANCIAL SERVICES

Our Impact

Better Response Rate

Response rate was 35% higher than the client’s typical control segment

11.

Conversion Rate

Conversion rate for prospects with $30,000-$49,999 in total unsecured debt was 11.43%

New Enrollments

Over 70% of new enrollments of >$30k in debt were funded

At FM Direct, we don’t rely on luck; we rely on data. As the campaign’s quarterback, we provided expert targeting suggestions to boost the client’s response rate, maximize their budget, and ensure timely mail delivery. We dedicated our time to truly understanding the space so we can pave the way for more FM Direct clients to thrive within it.

Ryan Wilder
SR. MARKETING STRATEGIST, franklin madison direct

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

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Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

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Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

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