Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FINANCIAL SERVICES
A personal loan and debt consolidation brand faced challenges predicting in-home timing and results after sourcing its own direct mail data. To improve targeting and control, the brand partnered with FM Direct, which introduced two new data segments, maximized enrollment, and minimized cost per dollar enrolled. This comprehensive approach, combined with in-depth analysis, empowered the brand to shift from relying on gut feelings to making data-driven decisions for its direct mail program.
A personal loan company struggled to predict in-home timing and results after sourcing its own direct mail data.
FM Direct introduced two new data segments, improving targeting, maximizing enrollment, and minimizing cost per dollar enrolled.
70% of high-debt enrollments were funded, and the client embraced data-driven decision-making for future campaigns.
FINANCIAL SERVICES
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
You’ve probably heard it all before: “target smarter,” “build a lookalike audience,” “optimize your list.” Under the surface of those common phrases lies a lot of variation, especially in how different agencies approach modeling. While most marketers are using lookalike…
Early industry data from Competiscan shows marketers mailed more than 6.4 billion pieces in the first quarter of 2025. Total quarterly volume is down just slightly from Q4 2024, while YOY volume is down 7.1%. This Quarter’s Direct Mail Volume &…
Johnson Anderson has been named Franklin Madison Direct’s ninth-annual David Forster Vendor of the Year, honoring the production partner’s display of concerted effort, integrity, proactivity, creativity, and unselfishness. The award was presented to Johnson Anderson representatives during a luncheon ceremony on April…