Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Financial Services
Financial services brand boosted sales with integrated direct mail & video strategy
A leading financial services brand was looking to integrate previously siloed online and offline strategies to create a coordinated, targeted, and profitable program. The brand was struggling to reach relevant prospects with their existing standalone digital campaigns due to the limited data variables available during audience selection. Since direct mail had already proven itself as an effective channel for the brand, FM Direct activated the prospect mailing models online to serve the digital audience targeted, simultaneous pre-roll video and CTV|OTT advertisements. Initiating Surround™ allowed the brand to use video segments to maximize audience reach and increase campaign effectiveness. The matchback process identified sales that were otherwise invisible in standard digital reporting, uncovering attributable performance and profitability from the integrated direct mail and video campaigns.
The Problem
The brand’s standalone digital campaigns struggled to reach relevant prospects due to limited data variables in audience selection.
The Solution
Surround integrated direct mail models with digital video ads, leveraging CTV|OTT and pre-roll video for targeted, synchronized outreach.
The Outcome
The campaign increased sales rates by 23%, lowered CPA by 12%, and boosted revenue by 36%.
Financial Services
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Read MoreModeling drives 50% AOV lift for home warranty brand