SUCCESS STORIES

Campaign takeover drives millions in revenue

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Data-driven strategy revitalized direct mail for a premium meat and seafood delivery brand

An ecommerce meat and seafood delivery brand was eager to revive direct mail program performance with a new strategy. Franklin Madison Direct proven experience with scaling ecommerce brands in the channel with a data-driven philosophy proved to be exactly what the brand was looking for in its new partner. FM Direct relaunched the protein delivery brand into mailboxes with a strategic testing approach inclusive of two creatives, a new offer, and seven new mailing lists. FM Direct’s integrated direct mail and digital campaign drove more than $7MM in revenue, converted over 10K customers, and produced a $28 ROAS. Impressed with campaign results, the brand enthusiastically increased mail volumes for subsequent campaigns.

The Problem

A meat and seafood delivery brand struggled to improve direct mail performance and needed a fresh strategy to drive growth.

The Solution

FM Direct launched new creatives, optimized prospect lists, and an integrated digital campaign to boost engagement and revenue.

The Outcome

The optimized campaign drove $7MM+ in revenue, acquired 10K+ customers, and achieved a $28 ROAS.

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Our Impact

Total Revenue

The direct mail and digital strategy generated over $7 million in revenue.

New Customers

Mail-driven acquisition efforts converted over 10,000 new customers.

Return on Ad Spend (ROAS)

The campaign delivered an impressive $28 ROAS, demonstrating its efficiency and scalability.

This campaign is another example of how FM Direct’s test methodology can take an established mail program to the next level. We were able to test in a cost-effective manner, and it yielded invaluable learnings for this leading client. The wins from this campaign have reset the baseline for mail performance and will serve as the catalyst for future scale and optimization.

preston carroll,
sr. marketing strategist, franklin madison direct

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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