SUCCESS STORIES

Campaign takeover drives millions in revenue

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Data-driven strategy revitalized direct mail for a premium meat and seafood delivery brand

An ecommerce meat and seafood delivery brand was eager to revive direct mail program performance with a new strategy. Franklin Madison Direct proven experience with scaling ecommerce brands in the channel with a data-driven philosophy proved to be exactly what the brand was looking for in its new partner. FM Direct relaunched the protein delivery brand into mailboxes with a strategic testing approach inclusive of two creatives, a new offer, and seven new mailing lists. FM Direct’s integrated direct mail and digital campaign drove more than $7MM in revenue, converted over 10K customers, and produced a $28 ROAS. Impressed with campaign results, the brand enthusiastically increased mail volumes for subsequent campaigns.

The Problem

A meat and seafood delivery brand struggled to improve direct mail performance and needed a fresh strategy to drive growth.

The Solution

FM Direct launched new creatives, optimized prospect lists, and an integrated digital campaign to boost engagement and revenue.

The Outcome

The optimized campaign drove $7MM+ in revenue, acquired 10K+ customers, and achieved a $28 ROAS.

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Our Impact

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Total Revenue

The direct mail and digital strategy generated over $7 million in revenue.

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New Customers

Mail-driven acquisition efforts converted over 10,000 new customers.

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Return on Ad Spend (ROAS)

The campaign delivered an impressive $28 ROAS, demonstrating its efficiency and scalability.

This campaign is another example of how FM Direct’s test methodology can take an established mail program to the next level. We were able to test in a cost-effective manner, and it yielded invaluable learnings for this leading client. The wins from this campaign have reset the baseline for mail performance and will serve as the catalyst for future scale and optimization.

Ryan Wilder, Sr. Marketing Strategist, SeQuel Response”

preston carroll,
sr. marketing strategist, franklin madison direct

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

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Johnson Anderson Named Franklin Madison Direct’s 2024 David Forster Vendor of the Year

Johnson Anderson has been named Franklin Madison Direct’s ninth-annual David Forster Vendor of the Year, honoring the production partner’s display of concerted effort, integrity, proactivity, creativity, and unselfishness. The award was presented to Johnson Anderson representatives during a luncheon ceremony on April…

Read MoreJohnson Anderson Named Franklin Madison Direct’s 2024 David Forster Vendor of the Year

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