SUCCESS STORIES

Channel launch diversifies mix for digitally-grown brand

SUBSCRIPTION SERVICES

Subscription box brand expands growth with direct mail channel

A premier subscription box service offering full-size lifestyle products was investing heavily in digital channels and influencer marketing, but was looking for added scale and channel diversity. FM Direct launched the client into direct mail with an initial 100,000-piece “gut check,” testing three models, one offer and one creative concept. After a successful launch into the channel, the subsequent campaign volume has increased by 7x, attracted thousands of new customers, and established a consistent CPA under $100.

The Problem

The brand sought to expand beyond digital marketing and influencer efforts to find a scalable, cost-effective acquisition channel.

The Solution

FM Direct developed a strategic direct mail test, optimizing audience models, creative, and offers to validate the channel’s potential.

The Outcome

The campaign delivered a $57 CPA, acquired 1,000 new customers, and scaled direct mail volume by 7x.

SUBSCRIPTION SERVICES

Our Impact

Cost Per Acquisition

Efficient campaign launch kept acquisition costs low.

New Customers Acquired

Direct mail immediately proved its effectiveness.

Sales Rate Achieved in Initial Mailing

Test mailing outperformed expectations, validating future investment.

The introduction of direct mail elevated this digitally-grown brand’s acquisition strategy with a profitable offline program known to provide predictable, incremental customers at scale, and well within budget.

ryan wilder, sr. marketing strategist, franklin madison direct

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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