SUCCESS STORIES

Channel launch diversifies mix for digitally-grown brand

SUBSCRIPTION SERVICES

Subscription box brand expands growth with direct mail channel

A premier subscription box service offering full-size lifestyle products was investing heavily in digital channels and influencer marketing, but was looking for added scale and channel diversity. FM Direct launched the client into direct mail with an initial 100,000-piece “gut check,” testing three models, one offer and one creative concept. After a successful launch into the channel, the subsequent campaign volume has increased by 7x, attracted thousands of new customers, and established a consistent CPA under $100.

The Problem

The brand sought to expand beyond digital marketing and influencer efforts to find a scalable, cost-effective acquisition channel.

The Solution

FM Direct developed a strategic direct mail test, optimizing audience models, creative, and offers to validate the channel’s potential.

The Outcome

The campaign delivered a $57 CPA, acquired 1,000 new customers, and scaled direct mail volume by 7x.

SUBSCRIPTION SERVICES

Our Impact

Cost Per Acquisition

Efficient campaign launch kept acquisition costs low.

New Customers Acquired

Direct mail immediately proved its effectiveness.

Sales Rate Achieved in Initial Mailing

Test mailing outperformed expectations, validating future investment.

The introduction of direct mail elevated this digitally-grown brand’s acquisition strategy with a profitable offline program known to provide predictable, incremental customers at scale, and well within budget.

Ryan Wilder, Sr. Marketing Strategist, Seuel Response”

ryan wilder, sr. marketing strategist, franklin madison direct

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.

Consumer/Retail, Direct Mail Testing

Online retailer taps direct mail to drive incremental sales

A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.

Data Modeling, Insurance Services

Retargeting campaign multiplies customer LTV

This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.

Digital Marketing, Other

University optimizes paid search and digital channels to build awareness

A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.

BREAK THROUGH THE NOISE

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