Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
CONSUMER/RETAIL
FM Direct helped online wellness retailer break into direct mail
An online retailer specializing in saunas and cold plunges was ready to break out of their digital marketing bubble. With a solid foundation in affiliate and digital marketing, they sought to diversify their customer acquisition strategy and test direct mail’s viability. Franklin Madison Direct’s full-service approach was exactly what the brand needed to successfully launch into uncharted territory. The campaign involved sending 250k direct mail pieces split between four lookalike audience models and two creatives. Each campaign element was carefully built to drive conversions, and the strategy emphasized broad testing to capture a wide net of learnings. As the campaign unfolded, it became clear which combinations of lists, offers, and creatives were the top performers. FM Direct’s ability to quickly analyze and optimize allowed for real-time refinement, building momentum for future campaigns.
The Problem
An online retailer needed to diversify its marketing efforts and explore new acquisition channels beyond the digital realm.
The Solution
FM Direct designed a 250k-piece direct mail campaign with audience segmentation, creative testing, and real-time optimization.
The Outcome
The campaign exceeded 4x ROAS, building momentum for future campaigns.
CONSUMER/RETAIL
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Read MoreModeling drives 50% AOV lift for home warranty brand