Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
CONSUMER/RETAIL
Targeted mail strategy secured strong sales, high ROAS, and long-term marketing diversification.
A photo memorabilia company, reliant on paid search, sought to scale through new marketing channels. FM Direct launched a direct mail test campaign using a bifold self-mailer to target both new prospects and previous customers. The previous customer segment performed exceptionally well, delivering a high return on ad spend and affordable CPA. Encouraged by these results, the client continued partnering with FM Direct to further explore direct mail as a key growth channel.
The Problem
The photo memorabilia brand relied heavily on paid search and needed a diversified marketing strategy to scale customer acquisition.
The Solution
FM Direct launched a direct mail test using a bifold self-mailer, targeting new prospects and previous customers efficiently.
The Outcome
The campaign achieved a $47 CPA, 8x ROAS on top segments, and sustained sales growth even in off-peak seasons.
CONSUMER/RETAIL
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
New direct mail approach builds robust pipeline
A wealth management brand aimed to expand its client base using direct mail. FMD identified and segmented high-value prospects to personalize the brand’s offer accordingly.
Read MoreNew direct mail approach builds robust pipeline
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service