SUCCESS STORIES

Direct mail for meal delivery diversifies marketing mix and drives sales

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Meal delivery brand scaled mail-driven sales 10x, generating 20K purchases in year one

Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and find scale offline. Franklin Madison Direct launched the brand into the mail channel with FactorTest™, efficiently testing multiple data models, offers, and creative concepts to identify the best performing strategy. Surround™ was also activated to maximize mail’s performance with a coordinated digital campaign. The initial campaign beat the brand’s CPA goal of <$100, and solidified direct mail as an evergreen growth channel. Direct mail is now delivering thousands of sales each month, representing a 10x increase in mail driven sales since the initial launch.

The Problem

A meal delivery brand needed a scalable offline strategy to complement its digital success and unlock new growth opportunities.

The Solution

FM Direct’s FactorTest optimized mail performance, while Surround enhanced conversions through integrated digital and direct mail marketing.

The Outcome

Direct mail drove 20K+ sales in year one, scaling 10x and achieving a 12x ROI.

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Our Impact

New Sales

Direct mail generated 20,000 purchases within the first year.

Return on Investment (ROI)

The campaign achieved an ROI as high as 12x, proving direct mail’s efficiency.

Program Growth

Mail-driven sales scaled 10x since the program’s launch.

When you trust the data to lead your campaign strategy, you can quickly build a profitable and performing direct mail program — exactly what growth-oriented brands like this one are searching for.

Patrick carroll,
vp strategy, franklin madison direct

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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