Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Meal delivery brand scaled mail-driven sales 10x, generating 20K purchases in year one
Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and find scale offline. Franklin Madison Direct launched the brand into the mail channel with FactorTest™, efficiently testing multiple data models, offers, and creative concepts to identify the best performing strategy. Surround™ was also activated to maximize mail’s performance with a coordinated digital campaign. The initial campaign beat the brand’s CPA goal of <$100, and solidified direct mail as an evergreen growth channel. Direct mail is now delivering thousands of sales each month, representing a 10x increase in mail driven sales since the initial launch.
The Problem
A meal delivery brand needed a scalable offline strategy to complement its digital success and unlock new growth opportunities.
The Solution
FM Direct’s FactorTest optimized mail performance, while Surround enhanced conversions through integrated digital and direct mail marketing.
The Outcome
Direct mail drove 20K+ sales in year one, scaling 10x and achieving a 12x ROI.
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Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Read MoreModeling drives 50% AOV lift for home warranty brand