SUCCESS STORIES

Direct mail launch boosts sales as digital drops

FINANCIAL SERVICES

Direct mail became a top growth channel for debt-settlement brand

One of the country’s largest debt-settlement companies had maxed out all digital growth opportunities and wanted to test direct mail as a way of finding more scale. Franklin Madison Direct’s strategists developed a FactorTest™ matrix that included four creative concepts and a dozen list sources over a three-month test window, also testing for optimal mailing frequency. As a top acquisition channel for the client, direct mail now generates over 15% of all new business.

The Problem

With digital growth tapped out, the company needed a scalable channel to continue acquiring new customers.

The Solution

FM Direct tested four creative concepts, multiple list sources, and optimized frequency, proving direct mail as a top acquisition channel.

The Outcome

Direct mail now generates 22K+ customers yearly, a 39x ROI, and $1B in new debt enrolled.

FINANCIAL SERVICES

Our Impact

New Customers

Direct mail acquired 22,000+ new customers in one year.

ROI Achieved

The campaign delivered an impressive 39x return on investment.

New Debt Enrolled

Direct mail helped enroll $1 billion in new debt annually.

FM Direct opened the door to an entirely new revenue channel for us and held our hand through every step of that journey—they’re truly an extension of our internal marketing team.

Ryan Wilder, Sr. Marketing Strategist, Seuel Response”

Grant, Chief Marketing Officer, franklin madison direct Client

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.

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Retargeting campaign multiplies customer LTV

This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.

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University optimizes paid search and digital channels to build awareness

A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.

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Targeted Facebook campaign reaches direct mail prospects for credit score optimization service

After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.

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