SUCCESS STORIES

Direct mail launch boosts sales as digital drops

FINANCIAL SERVICES

Direct mail became a top growth channel for debt-settlement brand

One of the country’s largest debt-settlement companies had maxed out all digital growth opportunities and wanted to test direct mail as a way of finding more scale. Franklin Madison Direct’s strategists developed a FactorTest™ matrix that included four creative concepts and a dozen list sources over a three-month test window, also testing for optimal mailing frequency. As a top acquisition channel for the client, direct mail now generates over 15% of all new business.

The Problem

With digital growth tapped out, the company needed a scalable channel to continue acquiring new customers.

The Solution

FM Direct tested four creative concepts, multiple list sources, and optimized frequency, proving direct mail as a top acquisition channel.

The Outcome

Direct mail now generates 22K+ customers yearly, a 39x ROI, and $1B in new debt enrolled.

FINANCIAL SERVICES

Our Impact

New Customers

Direct mail acquired 22,000+ new customers in one year.

ROI Achieved

The campaign delivered an impressive 39x return on investment.

New Debt Enrolled

Direct mail helped enroll $1 billion in new debt annually.

FM Direct opened the door to an entirely new revenue channel for us and held our hand through every step of that journey—they’re truly an extension of our internal marketing team.

Grant, Chief Marketing Officer, franklin madison direct Client

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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