SUCCESS STORIES

FM Direct elevates mail program through strategic partnership with Franklin Madison

insurance STORIES

Franklin Madison Direct helped an insurance company refine direct mail and double sales.

A life insurance company sought a strategic partner to refine its direct mail program. FM Direct developed three custom lookalike models, activated Surround™ for maximum engagement, and collaborated with Franklin Madison’s creative team on three unique mail concepts. Using FactorTest™, FM Direct dentified the best-performing strategy, doubling sales and volume while beating the CPA target. Encouraged by these results, the client continued testing and strengthening its partnership with FM Direct, driving long-term direct mail success.

The Problem

The brand needed a strategic partner to test formats, targeting, and messaging to establish a strong direct mail baseline.

The Solution

FM Direct created three custom lookalike models, used Surround, and collaborated on three unique direct mail concepts for testing.

The Outcome

Sales and volume doubled, CPA improved by 12%, and a winning concept led to continued testing and growth.

insurance services

Our Impact

Better CPA

The campaign’s overall cost per acquisition improved by 12%

Sales and Volume

FactorTest led to a doubling of sales and direct mail volume

Lookalike Models

FM Direct tested three custom lookalike models to refine targeting and improve response rates

Thanks to the exceptional support from the Franklin Madison team, we were able to take this program to new heights and make our client feel truly heard and energized. Their effort, care, and insight breathed life into this creative strategy, transforming it into a highlight of the program.

Preston Carroll
director of data & analytics, franklin madison direct

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.
By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

Investments & Wealth

New direct mail approach builds robust pipeline

A wealth management brand aimed to expand its client base using direct mail. FMD identified and segmented high-value prospects to personalize the brand’s offer accordingly.

Woman wearing a headset on a video call.

Data Modeling, Insurance Services

Fresh personalization approach untaps new growth opportunity

When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.

Direct Mail Testing, Home Services

Direct mail proves profitable for lawn care subscription service

A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.

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