Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
insurance STORIES
A life insurance company sought a strategic partner to refine its direct mail program. FM Direct developed three custom lookalike models, activated Surround™ for maximum engagement, and collaborated with Franklin Madison’s creative team on three unique mail concepts. Using FactorTest™, FM Direct dentified the best-performing strategy, doubling sales and volume while beating the CPA target. Encouraged by these results, the client continued testing and strengthening its partnership with FM Direct, driving long-term direct mail success.
The brand needed a strategic partner to test formats, targeting, and messaging to establish a strong direct mail baseline.
FM Direct created three custom lookalike models, used Surround, and collaborated on three unique direct mail concepts for testing.
Sales and volume doubled, CPA improved by 12%, and a winning concept led to continued testing and growth.
insurance services
Explore our success stories to discover how FM Direct helps insurance agents exceed expectations with targeted direct mail strategies.
“Direct mail is dead.” You’ve likely heard that phrase before, but our recent direct mail webinar hosted by Chief Marketer proved this couldn’t be further from the truth. “The Mailbox Strikes Back” session showed how direct mail is not only…
Direct marketing within the financial industry comes with a unique set of challenges. From navigating strict regulations to building trust in a highly competitive marketing landscape, many financial services firms struggle to find effective ways to reach and engage their…
Direct mail usage in the financial services industry is not just surviving, but thriving. According to the 2025 Direct Mail Guide: Financial & Insurance Marketers Edition, 72% of financial services marketers report that direct mail performance has improved over the…