Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
insurance STORIES
Franklin Madison Direct helped an insurance company refine direct mail and double sales.
A life insurance company sought a strategic partner to refine its direct mail program. FM Direct developed three custom lookalike models, activated Surround™ for maximum engagement, and collaborated with Franklin Madison’s creative team on three unique mail concepts. Using FactorTest™, FM Direct dentified the best-performing strategy, doubling sales and volume while beating the CPA target. Encouraged by these results, the client continued testing and strengthening its partnership with FM Direct, driving long-term direct mail success.
The Problem
The brand needed a strategic partner to test formats, targeting, and messaging to establish a strong direct mail baseline.
The Solution
FM Direct created three custom lookalike models, used Surround, and collaborated on three unique direct mail concepts for testing.
The Outcome
Sales and volume doubled, CPA improved by 12%, and a winning concept led to continued testing and growth.
insurance services
Our Impact
Success Stories
Explore our success stories to discover how FM Direct helps insurance agents exceed expectations with targeted direct mail strategies.
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