Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
OTHER INDUSTRIES
FactorTest™ optimized direct mail, driving efficiency and rapid scale
To expand its audience and improve cost per acquisition, a hearing aid manufacturer sought the expertise of a direct response agency partner to explore growth opportunities beyond digital channels. By implementing the FactorTest methodology for the brand’s initial mailing, Franklin Madison Direct identified the optimal combination of data and creative. The knowledge gained during an eight-month testing period proved to be invaluable, ultimately leading to the creation of an evergreen program that rapidly increased from 50,000 to 500,000 pieces. The brand was particularly impressed by the notable performance enhancements, including a 25% decrease in CPA/CAC. This success laid the foundation for a strong and mutually beneficial partnership built on trust and understanding, fostering the development of a robust and sustainable mail program that effectively reaches the brand’s best audience.
The Problem
High customer acquisition costs were undermining the hearing aid manufacturer’s ability to expand its reach beyond digital channels.
The Solution
FM Direct used rigorous data and creative testing to optimize response rates and drive efficiency.
The Outcome
Direct mail became a scalable growth channel, cutting CPA by 25% while increasing sales.
OTHER INDUSTRIES
Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization service