SUCCESS STORIES

Home security company launches direct marketing program to drive six-figure annual sales with FM Direct

Home services

Targeted testing fueled customer growth and established direct mail as a key channel.

A fast-growing home security company partnered with FM Direct to launch its direct marketing program and achieve six-figure annual sales. Over three months, FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells. Within a year, the client hit its sales goal and increased mail volume, as mail became a significant sales driver.

The Problem

The company needed a direct marketing program to generate six-figure annual sales and scale its customer acquisition efforts.

The Solution

FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells.

The Outcome

Direct mail sourced 100K+ customers annually, mail volume grew 173%, and it now drives 25% of total sales.

Home services

Our Impact

Customers

Direct mail sourced over 100,000 new customers annually, fueling significant business growth

Mail Volume Increase

The brand increased its direct mail volume by 173% within a year

Annual Sales

Direct mail became a key channel, accounting for 25% of total annual sales

FM Direct helped us launch direct mail from zero to a major revenue channel in a matter of months. Their expertise has been invaluable, from data to production to creative. They are a pleasure to work with, they work hard for us, and we trust them wholeheartedly with our business.

Alex
Director of Growth Marketing,
Franklin madison direct Client

Data-driven direct mail optimization

FM Direct strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest™, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test