Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Subscription Services
Streaming service expanded audience with direct mail amid market challenges
After relying on digital marketing channels for initial brand growth, this streaming service wanted to expand brand awareness and reach their untapped audience, offline. Through data partnerships and comprehensive analytics, Franklin Madison Direct was able to append a physical address from the streaming brand’s customer email addresses to build highly targeted prospect lookalike models. Although the campaign launched in the early stages of the coronavirus pandemic, the data-driven strategy succeeded in bolstering the brand’s consumer activity and customer acquisition. The initial test achieved a rollout CPA of $37 – well within the brand’s objective – and set the streaming service up to optimize the performance of future campaigns.
The Problem
Relying solely on digital marketing, the streaming service needed an offline strategy to increase brand awareness and customer reach.
The Solution
FM Direct used data appending and lookalike modeling to create a highly targeted direct mail campaign for customer acquisition.
The Outcome
The campaign acquired 1,550+ new subscribers, achieved a $37 CPA, and set up future optimizations.
Subscription Services
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
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