SUCCESS STORIES

Inaugural campaign acquires new customers despite challenging environment

Subscription Services

Streaming service expanded audience with direct mail amid market challenges

After relying on digital marketing channels for initial brand growth, this streaming service wanted to expand brand awareness and reach their untapped audience, offline. Through data partnerships and comprehensive analytics, Franklin Madison Direct was able to append a physical address from the streaming brand’s customer email addresses to build highly targeted prospect lookalike models. Although the campaign launched in the early stages of the coronavirus pandemic, the data-driven strategy succeeded in bolstering the brand’s consumer activity and customer acquisition. The initial test achieved a rollout CPA of $37 – well within the brand’s objective – and set the streaming service up to optimize the performance of future campaigns.

The Problem

Relying solely on digital marketing, the streaming service needed an offline strategy to increase brand awareness and customer reach.

The Solution

FM Direct used data appending and lookalike modeling to create a highly targeted direct mail campaign for customer acquisition.

The Outcome

The campaign acquired 1,550+ new subscribers, achieved a $37 CPA, and set up future optimizations.

Subscription Services

Our Impact

New Subscribers

The direct mail campaign brought in over 1,550 new customers.

CPA

The campaign stayed well within the brand’s cost-per-acquisition target.

Sales Rate

The campaign generated a strong 1.44% sales rate.

The success of this campaign speaks to our unique ability to not only match physical address to email address, but the intelligence of our sophisticated machine learning and gradient boosting for optimal predictive modeling.

James Fussy,
VP of Data & Analytics, franklin madison direct

Precision targeting with advanced modeling

Franklin Madison Direct leverages proprietary modeling solutions to pinpoint high-value prospects and optimize direct mail performance. By analyzing transactional, demographic, and behavioral data, we build predictive models that identify audiences most likely to convert.

Our data-driven approach ensures brands reach the right prospects at the right time, improving response rates and lowering acquisition costs. Whether testing new segments or refining existing lists, FM Direct’s modeling expertise delivers more efficient and scalable direct mail programs.

Find your best prospects

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

footer

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test