SUCCESS STORIES

Investment brand unlocks high-quality leads with integrated direct response

Investments & Wealth

Alternative investment brand finds growth breakthrough with precision-targeted mailer and Surround™

An alternative investment brand had long relied on digital and email marketing to drive growth. While initially successful, these channels were beginning to show signs of fatigue, delivering fewer high-quality leads over time. To break through the plateau, the brand sought a high-performing channel to extend their reach. The launch campaign featured a 50,000-piece self-mailer, strategically crafted to engage
the brand’s ideal audience. FM Direct developed three custom data models to ensure precision targeting, each aligned with key customer profiles. Amplifying the campaign’s impact, FM Direct layered in Surround™, which delivered nearly 500,000 digital impressions during mail’s in-home window. Achieving a CPL of less than $140, this campaign demonstrated the power of multichannel strategy and unlocked a powerful new source of quality lead generation.

The Problem

Digital and email channels declined in effectiveness, driving the need for a new high-performing acquisition strategy.

The Solution

FM Direct executed a 50k-piece self-mailer using three custom models and nearly 500k digital impressions via Surround.

The Outcome

Achieved a $140 CPL and ~1% lead rate, confirming multichannel success and future scalability.

Investments & Wealth

Our Impact

1

Cost Per Lead

The campaign achieved a cost per lead of $136

0

Lead Rate

Franklin Madison Direct’s strategy drove a lead rate of ~1%

100

Digital Impressions

Surround delivered over 500,000 digital impressions

When inboxes are overcrowded, the mailbox becomes premium real estate—and when synchronized with digital, direct mail can generate higher-quality leads at scale.

Ryan Wilder, Sr. Marketing Strategist, SeQuel Response”

ryan wilder,
sr. marketing strategist, franklin madison direct

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

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