Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Home services
Direct mail test resulted in a decisive win and long-term partnership
Looking to challenge its existing mail performance, a leading home services brand asked Franklin Madison Direct to participate in a head-to-head direct mail test against their current agency. The winning agency would either keep, or takeover, the brand’s significant direct mail program. Both agencies mailed the same volume. While the competitive agency utilized the existing control creative and data list, FM Direct designed three unique creative packages and five custom look-a-like models to challenge the controls. After two consecutive test periods, FM Direct’s FactorTest™ methodology and data-driven approach to direct mail outperformed the control strategy – twice. Generating 54% more sales than the competition, FM Direct proved itself as a trustworthy direct marketing partner to win the business and position the brand for continued growth.
The Problem
The brand wanted to challenge its current direct mail agency to ensure it was getting the best possible performance.
The Solution
FM Direct introduced three new creative packages and five lookalike models, optimizing direct mail for higher engagement and conversion.
The Outcome
FM Direct’s strategy beat the competition by 54% in sales, winning the brand’s long-term direct mail business.
Home services
Our Impact
Success Stories
See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.