Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Home services
Direct mail test resulted in a decisive win and long-term partnership
Looking to challenge its existing mail performance, a leading home services brand asked Franklin Madison Direct to participate in a head-to-head direct mail test against their current agency. The winning agency would either keep, or takeover, the brand’s significant direct mail program. Both agencies mailed the same volume. While the competitive agency utilized the existing control creative and data list, FM Direct designed three unique creative packages and five custom look-a-like models to challenge the controls. After two consecutive test periods, FM Direct’s FactorTest™ methodology and data-driven approach to direct mail outperformed the control strategy – twice. Generating 54% more sales than the competition, FM Direct proved itself as a trustworthy direct marketing partner to win the business and position the brand for continued growth.
The Problem
The brand wanted to challenge its current direct mail agency to ensure it was getting the best possible performance.
The Solution
FM Direct introduced three new creative packages and five lookalike models, optimizing direct mail for higher engagement and conversion.
The Outcome
FM Direct’s strategy beat the competition by 54% in sales, winning the brand’s long-term direct mail business.
Home services
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
New direct mail approach builds robust pipeline
A wealth management brand aimed to expand its client base using direct mail. FMD identified and segmented high-value prospects to personalize the brand’s offer accordingly.
Read MoreNew direct mail approach builds robust pipeline
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service