Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
home services
Franklin Madison Direct’s strategic USPS incentive approach saved $750k
A successful direct mail program looked to Franklin Madison Direct for new opportunities to grow their acquisition. FM Direct identified an opportunity to maximize postage savings that could be reinvested into a direct mail acquisition program, fueling significant customer growth. FM Direct recommended a plan to leverage the USPS growth incentive, which offered marketers a 30% postage discount for achieving year-over-year mail volume growth. To maximize the client’s savings, FM Direct developed an annual plan that strategically front-loaded mail volumes into high-performing 1H campaigns to reap USPS discounts for 2H expansion campaigns. FM Direct handled all aspects of the client’s participation, including registering, documenting, and reconciling USPS records to ensure full credit application. The earned credits were thoughtfully applied to future direct mail campaigns, and timely updates on credit balances, along with recommendations on optimal usage. This comprehensive solution delivered over $750k in annual savings, enabling increased mail volumes and driving record customer growth.
The Problem
The home services brand needed to balance customer acquisition with optimizing postage costs, which were eating into their budget.
The Solution
FM Direct leveraged USPS incentives, strategically timed mailings, and full credit management to maximize savings and reinvestment.
The Outcome
The campaign saved $750k+, achieved a 30% USPS discount, and boosted new customer growth by 72%.
Consumer/Retail
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Read MoreModeling drives 50% AOV lift for home warranty brand
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Read MoreInvestment brand unlocks high-quality leads with integrated direct response