SUCCESS STORIES

Meal-kit subscription brand reaches niche audience through targeted mail plan

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Direct mail and digital strategy revived lost leads and drove sustained growth

A top-ranked meal delivery service enlisted Franklin Madison Direct to make up for lost ground after a significant dip in digital leads, costing them precious sales. First, FM Direct launched the client into the direct mail arena, undergoing several creative, offer and list tests within a two-month period. After experiencing staggering success in the mail channel, the client then leveraged Surround™ to integrate a digital campaign targeted at Facebook and email. The multi-channel strategy catapulted sales even further, priming the client for recurring monthly mailings, ongoing digital campaigns and ultimately, continual growth.

The Problem

Declining digital leads were hurting sales, prompting the brand to explore direct mail and multi-channel engagement for growth.

The Solution

FM Direct tested direct mail creative, offers, and lists, then integrated digital campaigns to enhance reach and conversions.

The Outcome

Sales grew 67% YOY, digital integration boosted sales by 35%, and mail volume scaled 5x.

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Our Impact

1

Increase in YOY Sales

Direct mail rollout led to substantial year-over-year sales growth.

1

Additional Sales Lift

Adding Facebook and email to direct mail further boosted conversion rates.

1

Reduction in CPA

Optimized targeting lowered customer acquisition costs by nearly a third.

1

Growth in Mail Volume

Within one year, the brand expanded direct mail efforts fivefold, solidifying it as a key channel.

FM Direct has demystified direct mail for our company and has turned a channel that we’d unsuccessfully tested in the past into a growth channel that’s unrivaled by any other single channel. Direct mail is now the centerpiece of our integrated marketing strategy.

Wes, Chief Marketing Officer, franklin madison direct client

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

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