Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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A stagnant digital strategy prompted an app-based brand to explore offline acquisition
When digital growth began to flatline, this app-based brand sought to diversify its marketing mix by testing offline acquisition channels including direct mail and TV. New to the mail channel, the brand’s internal creative team worked closely with the Franklin Madison Direct design team to develop a creative concept that was not only on brand, but incorporated direct response strategies proven to drive conversions. The direct mail launch included two custom build prospect models and a leads list, with the integration of a Surround™ Facebook burst. Thrilled with the results from the initial test and enthusiastic about the growth opportunities in this new channel, the brand promptly scheduled future campaigns and increased mail volumes.
The Problem
With digital growth slowing, the mobile app brand needed a new acquisition strategy to scale efficiently beyond digital channels.
The Solution
FM Direct developed custom prospect models, lead lists, and a direct response mail strategy, integrating Facebook bursts for additional lift.
The Outcome
The brand acquired 1,080+ customers, met its CPA goal, and scaled direct mail as a growth channel.
other industries
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
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