SUCCESS STORIES

Multinational bank leverages tri-lingual program to drive deposit increases

financial services

Localized campaign fueled engagement and deposit growth

A multinational bank wanted to drive deposit increases via a CD campaign featuring multiple rates and terms. Franklin Madison Direct built a program in three languages to maximize awareness of the offer and to drive traffic to the campaign landing pages. Since prospective customers had to visit physical branch locations to perform the transactions, the campaign was designed to target specific geographic areas near bank branches. The multichannel program featured paid search, display prospecting and retargeting, and Facebook prospecting and retargeting and earned over $1 billion in new CD deposits.

The Problem

The bank needed to increase CD deposits while ensuring the campaign resonated with diverse, multilingual audiences near branch locations.

The Solution

FM Direct created a tri-lingual digital marketing strategy, incorporating geo-targeting, paid search, display, and social media prospecting.

The Outcome

The campaign delivered 14M impressions, 2,200 conversions, and $1B+ in new CD deposits at a $27 CPA.

financial services

Our Impact

Impressions Generated

High-impact digital campaign maximized visibility and awareness.

Landing Page Visits

Engaging content and precise targeting drove strong website traffic.

Conversions

Optimized strategy turned prospects into depositors.

Cost per Conversion

Highly efficient campaign execution kept costs low.

FM Direct has been instrumental in helping us rethink our digital strategy. We are very pleased with their performance and people. It’s a great relationship that we continue to invest in and grow.

Julia, VP of Media, Franklin Madison Direct Client

Precision targeting with advanced modeling

Franklin Madison Direct leverages proprietary modeling solutions to pinpoint high-value prospects and optimize direct mail performance. By analyzing transactional, demographic, and behavioral data, we build predictive models that identify audiences most likely to convert.

Our data-driven approach ensures brands reach the right prospects at the right time, improving response rates and lowering acquisition costs. Whether testing new segments or refining existing lists, FM Direct’s modeling expertise delivers more efficient and scalable direct mail programs.

Find your best prospects

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

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