Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Investment & Wealth
Strategic testing and data-driven targeting doubled qualified leads
A wealth management brand aimed to expand its client base using direct mail. FMD identified and segmented high-value prospects to personalize the brand’s offer accordingly. With a dual-audience strategy and tailored creative designed to maximize engagement and efficiency, FMD delivered significant lead rate improvements and down funnel conversion metrics. These leads proved to be significantly higher in value than previous campaigns run by the client, with an average portfolio value increase of $250k YoY. Creative and format tests consistently outperformed prior controls, driving a 106% lift in qualified leads, a 273% increase in average lead value from prospects, and an 82% drop in cost of acquisition.
The Problem
With performance goals rising but budgets holding steady, the brand needed a scalable, response-driven solution.
The Solution
Using tailored creative formats designed to maximize engagement and efficiency, FMD mailed to CRM and prospect segments.
The Outcome
Tests drove a 106% lift in qualified leads, a 273% increase in average lead value from prospects, and an 82% drop in cost per $1M in new business.
Investment & Wealth
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
New direct mail approach builds robust pipeline
A wealth management brand aimed to expand its client base using direct mail. FMD identified and segmented high-value prospects to personalize the brand’s offer accordingly.
Read MoreNew direct mail approach builds robust pipeline
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service