SUCCESS STORIES

New York-based company generates 22,000 new customers in first year of direct mail campaign

FINANCIAL SERVICES

Data-driven strategy delivered a 39x ROI for a debt settlement firm

After maxing out all digital growth opportunities, a New York-based company in the debt settlement industry wanted to test direct mail to find more scale. Franklin Madison Direct developed a FactorTest™ matrix that included four creative concepts and a dozen list sources over a three-month test window. To maximize new customer acquisition, FM Direct also tested for optimal mailing frequency. The result was an explosive campaign that quickly exceeded the client’s expectations.

The Problem

With digital channels maxed out, the client needed a scalable acquisition strategy to continue expanding their customer base.

The Solution

FM Direct implemented a FactorTest matrix, testing multiple creatives, lists, and mailing frequencies to uncover the most effective strategy.

The Outcome

The direct mail campaign drove 22,000 new customers, achieving a 39x ROI and $1B in new debt annually.

FINANCIAL SERVICES

Our Impact

1

Campaign ROI

FM Direct’s optimized strategy delivered an impressive 39x return on investment.

1

New Customers

Direct mail acquired 22,000+ new customers in the first year.

0

New Business via Direct Mail

Direct mail now generates one-sixth of client’s new business.

$

0

New Debt Onboarded Annually

The campaign now helps the client onboard $1 billion in new debt each year.

FM Direct opened the door to an entirely new revenue channel for us and held our hand through every step of that journey—they’re truly an extension of our internal marketing team. Thanks to FM Direct’s proven direct mail strategies and insights, our brand is enjoying explosive growth.

Ryan Wilder, Sr. Marketing Strategist, Seuel Response”

Grant, Chief Marketing Officer, franklin madison direct Client

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.

Key in a lock with a house keychain.

Modeling drives 50% AOV lift for home warranty brand

An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Read MoreModeling drives 50% AOV lift for home warranty brand
People discussing a chart.

Investment brand unlocks high-quality leads with integrated direct response

After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Read MoreInvestment brand unlocks high-quality leads with integrated direct response

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test