Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FINANCIAL SERVICES
Geo-targeted digital strategy helped regional bank outperform national competitors
The digital marketing efforts of a regional bank were not adequately geo-focused across paid search and display, causing the bank to lose potential customers to large, national mortgage aggregators. Franklin Madison Direct proposed a detailed search and display strategy that relied on radius-based targeting and elaborate audience segments to ensure ads would only be served to prospects located or interested in the bank’s market area. With a new account structure and holistic conversion measurement in place, the bank is winning impression share and increasing conversions. The client is now achieving its highest mortgage revenue months ever, continuing to leverage FM Direct for ongoing campaign strategy and optimization.
The Problem
The bank’s digital ads lacked geo-focus, allowing national competitors to outbid them and capture potential mortgage customers.
The Solution
FM Direct implemented radius-based digital targeting and audience segmentation, ensuring ads reached only the most relevant local prospects.
The Outcome
Ad conversions more than tripled, with a 75% YOY conversion lift and a 53% impression share gain.
FINANCIAL SERVICES
Our Impact
Success Stories
See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.