SUCCESS STORIES

Sales explode for specialty brand after digital audit

other industries

Optimized digital strategy fueled e-commerce expansion and skyrocketed B2B sales

Although content with their existing digital marketing provider, an online food specialties brand sought further growth opportunities and increased performance. The brand agreed to participate in a digital audit sponsored by Franklin Madison Direct. During the comprehensive audit, FM Direct uncovered multiple opportunities to improve their Google and Facebook digital marketing performance, prompting the brand to leave its incumbent agency and instead partner with FM Direct’s digital team. To meet the brand’s primary objective of e-commerce growth, FM Direct overhauled the Google campaign structure and launched a granular campaign that allowed for greater control and strategic bidding on new, value-generating keywords. This approach placed the brand’s ads in front of a fresh and highly relevant audience, driving explosive growth of online leads and corporate gifting business sales.

The Problem

An inefficient digital ad strategy was limiting customer reach, preventing the brand from capturing high-value B2B and e-commerce sales.

The Solution

FM Direct’s audit uncovered bidding inefficiencies, restructured Google Ads, and introduced granular keyword targeting to reach untapped audiences.

The Outcome

The new strategy boosted B2B sales by $50K/month and delivered 5x ROAS, fueling long-term success.

Person getting their mail and going through it.

other industries

Our Impact

New Monthly Sales

B2B sales skyrocketed by $50K per month after FM Direct’s campaign overhaul.

Return on Ad Spend (ROAS)

FM Direct’s optimized digital campaigns now generate a 5x return on ad spend.

Attributable B2B Leads

A staggering 95% of B2B leads now directly result from FM Direct’s strategic changes.

Ever since I started working with FM Direct, I’ve learned a great deal I never knew before about digital advertising. FM Direct took the reins, was able to help us tap into new markets, and spent our money efficiently and effectively. I have never felt more comfortable about where our ad dollars are going.

Brandon, CEO, FM direct Client

Smarter digital marketing through precision targeting

FM Direct harnesses advanced predictive modeling and offline data activation to refine digital marketing strategies, ensuring brands reach their most valuable prospects with unmatched precision. By leveraging deterministic identity matching, we transform offline audience insights into high-performing digital campaigns, reducing wasted spend and maximizing ROI.

Our expert digital strategists optimize multi-channel campaigns across programmatic, paid social, search, and connected TV to deliver more conversions at a lower cost. With real-time analytics, custom reporting, and data-driven refinement, we provide brands with a scalable, results-driven approach to digital advertising—proving that the right audience, targeted the right way, makes all the difference.

Optimize your digital strategy

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

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