Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
OTHER INDUSTRIES
Medical alert brand boosted sales with smarter targeting
A large medical alert provider’s direct mail strategy was standing still. The program’s low conversion rates and high CPA made them eager to challenge the status quo with a new direct marketing partner. Franklin Madison Direct’s first campaign introduced the client to FactorTest™, a smarter testing methodology for direct mail. The subsequent campaign leveraged predictive modeling to target prospects that mirrored the client’s highest LTV customers. Among other wins, this polished approach resulted in a four-percent increase in sales rate.
The Problem
The brand’s direct mail strategy stalled, with low conversions and high CPA limiting its ability to grow profitably.
The Solution
FM Direct’s FactorTest methodology and predictive modeling helped refine prospect targeting, improving efficiency and increasing response rates.
The Outcome
Sales rate improved by 4%, CPA beat goal by 17.4%, and mail volume doubled.
OTHER INDUSTRIES
Our Impact
Success Stories
Discover how FM Direct helps financial companies outpace the competition and achieve measurable, winning results.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.