SUCCESS STORIES

Sales rate lifts with refined prospect targeting

OTHER INDUSTRIES

Medical alert brand boosted sales with smarter targeting

A large medical alert provider’s direct mail strategy was standing still. The program’s low conversion rates and high CPA made them eager to challenge the status quo with a new direct marketing partner. Franklin Madison Direct’s first campaign introduced the client to FactorTest™, a smarter testing methodology for direct mail. The subsequent campaign leveraged predictive modeling to target prospects that mirrored the client’s highest LTV customers. Among other wins, this polished approach resulted in a four-percent increase in sales rate.

The Problem

The brand’s direct mail strategy stalled, with low conversions and high CPA limiting its ability to grow profitably.

The Solution

FM Direct’s FactorTest methodology and predictive modeling helped refine prospect targeting, improving efficiency and increasing response rates.

The Outcome

Sales rate improved by 4%, CPA beat goal by 17.4%, and mail volume doubled.

OTHER INDUSTRIES

Our Impact

17.

CPA Improvement

Beat the CPA goal by 17.4%, reducing acquisition costs.

New Customers

The campaign generated 653 new customers through direct mail.

Mail Volume

The brand doubled mail volume after the initial test.

Franklin Madison Direct has been instrumental in opening a new channel for us in direct mail. Where previous attempts have fallen short, FM Direct helped us define a test strategy, bring it to life, and outperform our acquisition expectations.

Meagan, Consumer Marketing Manager, franklin madison direct Client

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

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