Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
insurance Services
A leading specialty insurer was looking to grow its direct-to-consumer business via the most fruitful digital marketing channels in the industry — paid and organic search. The insurer had been working with a vertically specialized agency that had struggled to make any headway in non-branded paid search.
The insurer needed to boost its direct-to-consumer sales but struggled to gain traction in non-branded paid search.
FM Direct implemented a strategic paid and organic search plan, optimizing ad spend, keywords, and conversion paths for maximum efficiency.
The campaign delivered a 400% revenue increase from non-branded paid search and a 119% e-commerce conversion lift.
insurance Services
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
You’ve probably heard it all before: “target smarter,” “build a lookalike audience,” “optimize your list.” Under the surface of those common phrases lies a lot of variation, especially in how different agencies approach modeling. While most marketers are using lookalike…
Early industry data from Competiscan shows marketers mailed more than 6.4 billion pieces in the first quarter of 2025. Total quarterly volume is down just slightly from Q4 2024, while YOY volume is down 7.1%. This Quarter’s Direct Mail Volume &…
Johnson Anderson has been named Franklin Madison Direct’s ninth-annual David Forster Vendor of the Year, honoring the production partner’s display of concerted effort, integrity, proactivity, creativity, and unselfishness. The award was presented to Johnson Anderson representatives during a luncheon ceremony on April…