SUCCESS STORIES

Specialty insurer achieves performance boost with FM Direct’s paid and organic digital marketing

insurance Services

Optimized digital marketing fueled a 400% revenue surge from non-branded paid search

A leading specialty insurer was looking to grow its direct-to-consumer business via the most fruitful digital marketing channels in the industry — paid and organic search. The insurer had been working with a vertically specialized agency that had struggled to make any headway in non-branded paid search.

The Problem

The insurer needed to boost its direct-to-consumer sales but struggled to gain traction in non-branded paid search.

The Solution

FM Direct implemented a strategic paid and organic search plan, optimizing ad spend, keywords, and conversion paths for maximum efficiency.

The Outcome

The campaign delivered a 400% revenue increase from non-branded paid search and a 119% e-commerce conversion lift.

insurance Services

Our Impact

1

Revenue Growth from Paid Search

Optimized ad strategy drove more high-intent customers.

1

Revenue Increase from Non-Branded Paid Search

FM Direct’s breakthrough approach maximized visibility and conversions.

1

Increase in Transactions from Non-Branded Search

High-value traffic translated into significant sales growth.

1

Increase in E-Commerce Conversion Rate

Strategic improvements doubled conversion efficiency.

In this industry, it’s absolutely critical that you effectively capitalize on non-branded search traffic. After just nine months of observing the campaign’s performance, the client has already decided to double its paid search budget for the next calendar year.

Ryan Wilder, Sr. Marketing Strategist, SeQuel Response”

Jake Bawolek, marketing technologist, franklin madison direct

Integrated direct mail & digital marketing

FM Direct’s integrated marketing approach combines data-driven direct mail with precise digital activation to maximize engagement and ROI. Using Surround™, we ensure that prospects receive timely, coordinated messaging across multiple touchpoints—including direct mail, display ads, social media, and email.

By aligning online and offline efforts, we help brands break through clutter and reach high-intent customers when it matters most.

Scale customer growth fast

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

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Johnson Anderson has been named Franklin Madison Direct’s ninth-annual David Forster Vendor of the Year, honoring the production partner’s display of concerted effort, integrity, proactivity, creativity, and unselfishness. The award was presented to Johnson Anderson representatives during a luncheon ceremony on April…

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