Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Overreliance on digital marketing limited scale—until direct mail unlocked high-LTV customer acquisition
A growing produce subscription brand was looking for an offline channel that could consistently provide scale and generate high LTV customers to diversify its digital-heavy direct marketing strategy. Franklin Madison Direct developed and tested two prospect models, in addition to customer leads and winback lists, while closely consulting with the brand on creative package design and strategy. Just one month after the first campaign hit mailboxes, the brand was eager to mail again. In addition to doubling volume, the brand is engaging in further data modeling and monthly campaign opportunities in this key growth channel.
The Problem
The brand’s digital-heavy strategy was limiting scale, making it difficult to find cost-efficient, high-LTV customers through offline channels.
The Solution
FM Direct tested prospect models, customer leads, and winback lists, optimizing mail strategy to attract engaged, high-value subscribers.
The Outcome
Direct mail success doubled campaign volume in one month, establishing it as a key growth driver.
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Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
New direct mail approach builds robust pipeline
A wealth management brand aimed to expand its client base using direct mail. FMD identified and segmented high-value prospects to personalize the brand’s offer accordingly.
Read MoreNew direct mail approach builds robust pipeline
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service