Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Subscription Services
Overreliance on digital marketing limited scale—until direct mail unlocked high-LTV customer acquisition
A growing produce subscription brand was looking for an offline channel that could consistently provide scale and generate high LTV customers to diversify its digital-heavy direct marketing strategy. Franklin Madison Direct developed and tested two prospect models, in addition to customer leads and winback lists, while closely consulting with the brand on creative package design and strategy. Just one month after the first campaign hit mailboxes, the brand was eager to mail again. In addition to doubling volume, the brand is engaging in further data modeling and monthly campaign opportunities in this key growth channel.
The Problem
The brand’s digital-heavy strategy was limiting scale, making it difficult to find cost-efficient, high-LTV customers through offline channels.
The Solution
FM Direct tested prospect models, customer leads, and winback lists, optimizing mail strategy to attract engaged, high-value subscribers.
The Outcome
Direct mail success doubled campaign volume in one month, establishing it as a key growth driver.
Subscription Services
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.