Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Subscription Services
Overreliance on digital marketing limited scale—until direct mail unlocked high-LTV customer acquisition
A growing produce subscription brand was looking for an offline channel that could consistently provide scale and generate high LTV customers to diversify its digital-heavy direct marketing strategy. Franklin Madison Direct developed and tested two prospect models, in addition to customer leads and winback lists, while closely consulting with the brand on creative package design and strategy. Just one month after the first campaign hit mailboxes, the brand was eager to mail again. In addition to doubling volume, the brand is engaging in further data modeling and monthly campaign opportunities in this key growth channel.
The Problem
The brand’s digital-heavy strategy was limiting scale, making it difficult to find cost-efficient, high-LTV customers through offline channels.
The Solution
FM Direct tested prospect models, customer leads, and winback lists, optimizing mail strategy to attract engaged, high-value subscribers.
The Outcome
Direct mail success doubled campaign volume in one month, establishing it as a key growth driver.
Subscription Services
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.