SUCCESS STORIES

Budding subscription brand identifies mail as key growth channel

Subscription Services

Overreliance on digital marketing limited scale—until direct mail unlocked high-LTV customer acquisition

A growing produce subscription brand was looking for an offline channel that could consistently provide scale and generate high LTV customers to diversify its digital-heavy direct marketing strategy. Franklin Madison Direct developed and tested two prospect models, in addition to customer leads and winback lists, while closely consulting with the brand on creative package design and strategy. Just one month after the first campaign hit mailboxes, the brand was eager to mail again. In addition to doubling volume, the brand is engaging in further data modeling and monthly campaign opportunities in this key growth channel.

The Problem

The brand’s digital-heavy strategy was limiting scale, making it difficult to find cost-efficient, high-LTV customers through offline channels.

The Solution

FM Direct tested prospect models, customer leads, and winback lists, optimizing mail strategy to attract engaged, high-value subscribers.

The Outcome

Direct mail success doubled campaign volume in one month, establishing it as a key growth driver.

Subscription Services

Our Impact

New Sales

The first direct mail campaign generated 750+ new customer sign-ups.

Mail Volume Increase

Within one month, the brand doubled its direct mail investment due to strong performance.

CPA

Achieved an efficient $76 cost per acquisition, proving direct mail’s viability.

FM Direct has been an incredible partner in developing our direct mail campaign. They’ve gone above and beyond to ensure we are going to market with best-in-class creative, as well as a solid audience strategy that delivers higher LTV consumers. Based on the success we’ve seen, we intend to continue to grow this program and are excited to see the results!

Meghan, COO, franklin madison direct Client

Precision targeting with advanced modeling

Franklin Madison Direct leverages proprietary modeling solutions to pinpoint high-value prospects and optimize direct mail performance. By analyzing transactional, demographic, and behavioral data, we build predictive models that identify audiences most likely to convert.

Our data-driven approach ensures brands reach the right prospects at the right time, improving response rates and lowering acquisition costs. Whether testing new segments or refining existing lists, FM Direct’s modeling expertise delivers more efficient and scalable direct mail programs.

Find your best prospects

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

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