SUCCESS STORIES

Scalable channel enrolls 6K new customers in a single drop

SUBSCRIPTION SERVICES

Subscription wellness app scaled rapidly with direct mail success

A fast-growing subscription wellness app was in search of an alternative marketing channel to run alongside their existing digital and media strategy. Although the brand was not new to the direct mail channel, they were in search of a proven partner that could help them establish a scalable program. Franklin Madison Direct tested five creative concepts and developed custom audience models to effectively predict converting customers. Within the first month, the direct mail channel proved to be an instant success and produced a positive return on investment. Subsequent quarterly mailings have steadily increased in size and profitability, notably enrolling over six thousand new customers in a single drop!

The Problem

The brand’s growth was limited by digital-only marketing and needed a proven, scalable direct mail strategy.

The Solution

FM Direct developed custom audience models and tested five creative concepts to maximize conversions and improve direct mail performance.

The Outcome

Mail enrolled 6K+ new customers in one drop, with positive ROI in the first month.

SUBSCRIPTION SERVICES

Our Impact

New Customers

Single mail drop enrolled over 6,000 new customers.

Targeted CPA

Achieved a cost per acquisition under $100.

ROI

Campaign reached positive ROI within the first month.

This program is another example of how FM Direct can take a brand that was born online, and through our data science, identify a scalable and profitable audience in an offline channel.

Patrick carroll, vp strategy, franklin madison direct

Data-driven direct mail optimization

FM Direct’s strategic direct mail testing methodology allows brands to quickly identify high-performing creative, offers, and audience segments. Using FactorTest, we test multiple variables—such as formats, messaging, and targeting models—within a single campaign to accelerate learnings and refine strategy.

By analyzing real-time results and scaling successful test components, FM Direct ensures brands maximize response rates while keeping costs efficient. This approach minimizes guesswork and delivers proven, scalable direct mail programs that drive long-term success.

Test smarter, scale faster

Success Stories

Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Data Modeling, Financial Services

FMD drives 50% cost savings without sacrificing lead quality

A wealth management firm needed to drive continued growth while prioritizing higher-value prospects and reducing direct mail costs.

People looking at charts and using a calculator.

Data Modeling, Financial Services

Mid-size bank exceeds acquisition and CPA goals

A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.

Data Modeling, Financial Services

Advanced modeling increased high-net-worth engagement

A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.

BREAK THROUGH THE NOISE

Launch your next campaign with confidence

Start Your Test