Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Strategic digital integration maximized direct mail’s impact
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™. A holdout test provided a clear comparison between two audience segments, proving that branded direct mail along with branded digital content achieved notably higher conversion rates than branded direct mail and a PSA ad. By leveraging the combination of offline and online touchpoints, the client achieved increased brand exposure, reduced cost per acquisition (CPA), and improved conversion rates.
The Problem
Struggling to maximize direct mail ROI, the meal delivery service needed a cost-effective way to increase engagement and conversions.
The Solution
FM Direct implemented Surround, aligning digital ads with direct mail timing to enhance audience engagement and drive higher response rates.
The Outcome
With a 38% sales increase, the success validated Surround as a long-term strategy for sustained growth.
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Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Advanced modeling increased high-net-worth engagement
A large financial services brand experienced declining direct mail performance under a previous agency, particularly when targeting affluent households with investable assets exceeding $1 million. They needed a data-driven partner to revive the channel and prove incremental growth with a notoriously hard-to-reach audience.
Read MoreAdvanced modeling increased high-net-worth engagement
New direct mail approach builds robust pipeline
A wealth management brand aimed to expand its client base using direct mail. FMD identified and segmented high-value prospects to personalize the brand’s offer accordingly.
Read MoreNew direct mail approach builds robust pipeline
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity