Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Investments & Wealth
Multi-channel marketing lifts conversions and drives 2,000+ unique leads for investment brand
Having experienced success with direct mail as a standalone channel, a personal investment brand was looking for proof that an integrated campaign would lift performance and generate more qualified leads. Franklin Madison Direct set up a testing environment to demonstrate the advantages of operating a combined direct mail and digital campaign over direct mail alone. The brand began their journey with Surround, employing a strategic sequence of timely digital touches based on the corresponding direct mail drop. Compared to a holdout audience of prospects that only received direct mail, FM Direct’s multi-channel digital and direct mail strategy delivered an exceptional lift in campaign performance and outperformed the control group.
The Problem
An investment brand sought proof that adding digital to direct mail would improve lead generation and overall performance.
The Solution
Surround integrated timely digital ads with direct mail, creating a multi-touch strategy that maximized audience engagement.
The Outcome
The integrated campaign lifted conversion rates by 85% and generated 2,000+ unique leads and 11,500+ conversions.
Investments & Wealth
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Fresh personalization approach untaps new growth opportunity
When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.
Read MoreFresh personalization approach untaps new growth opportunity
Direct mail proves profitable for lawn care subscription service
A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.
Read MoreDirect mail proves profitable for lawn care subscription service
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Read MoreModeling drives 50% AOV lift for home warranty brand