why direct mail delivers for dtc brands

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As native Direct-to-Consumer marketers are quickly discovering that performance-based search and social media advertising are not enough to cut through the crowded marketplace, they are investing in traditional media channels to find scale, including direct mail. Read this e-book to learn how DTC brands are winning with direct mail — and how you can, too.

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DRIVEN BY DATA. POWERED BY PEOPLE.

Why Leading Brands are Choosing Franklin Madison Direct

When it comes to driving measurable growth, results speak for themselves. Our team has been recognized by industry leaders for our performance, innovation, and impact in direct response marketing. Our campaigns deliver real outcomes – helping businesses acquire more customers, more efficiently.

Success Stories

Explore our real-world examples to see how we drive success for clients just like you.

Direct Mail Testing, Home Services

Direct mail proves profitable for lawn care subscription service

A subscription-based lawn care brand relied heavily on digital marketing but lacked a scalable, cost-efficient offline acquisition channel.

Data Modeling, Home Services

Modeling drives 50% AOV lift for home warranty brand

An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.

Integrated Marketing, Investments & Wealth

Investment brand unlocks high-quality leads with integrated direct response

After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.