Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Analytics Built for Action
Real-Time Data for Real Results
Our work doesn’t stop when your campaign reaches the mailbox. We use expert direct mail analytics and digital marketing insights to track your campaign’s performance across all of your marketing channels. This allows us to continually adjust and tweak your campaigns for actional insights and exceptional results.
Data Transparency You Can Trust
Our clear and actionable reporting helps you understand the impact of every campaign element.
Insights When You Need Them
Our dashboards provide timely campaign metrics so you can adjust your campaign strategies for success
Tracking at Every Stage
We track every touchpoint to give you a complete picture of your direct mail and digital performance.
Reports Tailored to You
Our marketing reports are customized to your goals, ensuring you get the most relevant data.
Actionable Metrics for Growth
Every report comes with clear recommendations to boost response rates and ROI.
Optimize Your Campaigns Faster
We make quick adjustments with in-depth analyses, ensuring your campaigns improve and evolve over time.
Your Analytics Tell a Story
Our Services Make the Narrative Clear
From detailed analytics to seamless reporting and everything in between, we provide the insights and tools to optimize your campaigns across all channels. Let us help you craft a strategy that drives measurable success and ongoing growth.
Campaign Strategy
Reach your ideal audience and achieve impactful results with proven testing and targeted marketing strategies.
Performance Testing
Optimize your marketing strategies with advanced testing methodologies to quickly and cost-effectively deliver results.
Data Targeting
Deliver your message with precision—our targeting connects you with your best (and biggest) audience for maximum impact and conversions.
Creative Development
Captivate high-value prospects and foster connection with compelling, strategic creative that generates response.
Digital Integration
Seamlessly connect direct mail and digital strategies for a unified, high-impact approach to integrated direct marketing.
Print Production
Bring your brand to life with high-quality, expertly crafted print collateral that cost-effectively reinforces your message and leaves a lasting impression.
Campaign Execution
Execute your marketing campaigns with confidence—our trusted, reliable team ensures precision, speed, and expertise at every step.
Analytics & Reporting
Gain detailed analytics and actionable insights with in-depth reporting to influence performance-based decisions with confidence.
DIFFERENTIATE YOUR CAMPAIGN WITH
Success Stories Backed By Analytics & Report
With so many marketing agencies to choose from, finding the right one to provide actionable insights and detailed performance reporting can be a challenge. Instead of us telling you why FM Direct stands out, we’ll let our clients tell you.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization serviceFrequently Asked Questions
Curious to learn how we turn data into insights? Start with these FAQs.
We track a variety of key metrics to assess direct mail performance, including response rates, conversion rates, customer acquisition cost (CAC), and return on investment (ROI). We also monitor website traffic and sales files driven by direct mail efforts and provide marketing reporting to give you a complete picture of how your direct mail campaign is performing.
For digital campaigns, we use a combination of key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, engagement metrics, and ROI. We analyze performance across various channels—email, social media, paid search, and display ads—to provide a comprehensive view of your campaign’s success.
We track ROI through detailed reporting, analyzing both short-term and long-term returns based on your campaign goals. By measuring cost per acquisition (CPA), customer lifetime value (CLV), campaign revenue, and more, we ensure that every marketing dollar spent is delivering value. Our team uses robust tracking tools to connect all touchpoints and measure success effectively.
We recommend reviewing campaign reports regularly to ensure you stay on track with your goals. For ongoing campaigns, monthly or quarterly reviews help you stay informed of performance and make timely adjustments. For larger campaigns, more frequent reporting ensures real-time optimization for maximum impact.