Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
This is Where Plans Take Off
Flawless Campaign Execution From Start to Finish
Campaign execution isn’t about checking boxes, it’s about bringing your marketing vision to life. We coordinate every aspect of your marketing campaign execution, from creative setup and data processing to production, delivery, and tracking. Whether it’s direct mail, digital marketing, or a fully integrated approach, our team ensures every detail is managed, aligned, and optimized.
Strategic Precision at Every Turn
We oversee every phase of your campaign, ensuring goal alignment and eliminating missed steps.
Total Campaign Control
Let your team stay focused on strategy; we’ll handle planning, delivery, and logistics.
Synchronized Multi-Channel Delivery
We keep messaging consistent and timelines tight across print, email, and digital media channels.
Speed Meets Scalability
Our processes are designed to support campaigns of any size, without delay.
Unwavering Accuracy for Flawless Execution
Our attention to detail gives you peace of mind that your campaign hits the right people at the right time.
A Team You Can Trust
With decades of experience, we know exactly how to turn your campaign plans into measurable results.
We Handle the Heavy Lifting
Let’s Make Your Marketing Strategy a Reality
From strategy to analytics to creative, we offer everything you need to support seamless, high-performing marketing campaigns across all channels.
Campaign Strategy
Reach your ideal audience and achieve impactful results with proven testing and targeted marketing strategies.
Performance Testing
Optimize your marketing strategies with advanced testing methodologies to quickly and cost-effectively deliver results.
Data Targeting
Deliver your message with precision—our targeting connects you with your best (and biggest) audience for maximum impact and conversions.
Creative Development
Captivate high-value prospects and foster connection with compelling, strategic creative that generates response.
Digital Integration
Seamlessly connect direct mail and digital strategies for a unified, high-impact approach to integrated direct marketing.
Print Production
Bring your brand to life with high-quality, expertly crafted print collateral that cost-effectively reinforces your message and leaves a lasting impression.
Campaign Execution
Execute your marketing campaigns with confidence—our trusted, reliable team ensures precision, speed, and expertise at every step.
Analytics & Reporting
Gain detailed analytics and actionable insights with in-depth reporting to influence performance-based decisions with confidence.
DIFFERENTIATE YOUR CAMPAIGN WITH
Success Stories Backed By Our Campaign Execution
With so many marketing agencies to choose from, finding the right one to seamlessly execute your campaigns can be a challenge. Instead of telling you why FM Direct stands out, we’ll let our clients show you how our flawless campaign execution turns strategy into action and drives real results.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization serviceFrequently Asked Questions
Here’s how our team handles every detail of your campaign execution.
Timelines vary based on format, complexity, and targeting, but most campaigns can be executed within a few weeks. Direct mail typically requires 2-4 weeks from final approval to in-home delivery, while digital campaigns can launch more quickly. With our campaign planning and execution expertise, our team works closely with you to meet your deadlines and build realistic timelines from day one.
Successful campaign execution includes planning, audience targeting, creative development, production, delivery, and post-campaign analysis. At FM Direct, we handle every phase—from initial planning to final reporting—ensuring your campaign stays aligned with your goals and performs across all channels.
We use advanced data modeling and segmentation to ensure your message is delivered to your ideal target audience. Whether you’re launching a direct mail or digital campaign, our team works with precision to match your offer with the ideal people.
We use a variety of tools to monitor performance, including call tracking, QR codes, landing pages, UTM parameters, matchback files, and real-time analytics dashboards. These tools help us evaluate response rates, measure ROI, and fine-tune future campaign strategies for even better results.