Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Creative That Captivates (& Converts)
High-Performing Direct Mail & Digital Design
Direct mail and digital campaigns should look good and drive action. Our dynamic team blends strategic design with digital and direct mail creative best practices that stand out online and in the mailbox.
Strategic Design That Raises the Bar
We combine creative storytelling with direct response design best practices to craft noteworthy marketing assets.
Creative Crafted for Your Target Audience
Our team of in-house designers tailors every piece of creative to resonate with your ideal customers.
Engaging Formats That Get Noticed
We create interactive direct mail and bold digital designs to drive action.
Data-Backed Designs That Deliver
We test and optimize every design to ensure your direct mail performs at the top of its game.
Innovative Concepts to Push the Envelope
We push beyond the ordinary to grab attention and reinforce your brand in a crowded market.
A Seamless Story Across Channels
From direct mail to digital, our creative campaigns are cohesive across channels.
Keep the Momentum Going
We Bring Big Ideas to Life, From Start to Finish
If you need help beyond creative development, you’re in the right place. We offer a full suite of services to make sure your campaigns are strategic, seamless, and high-performing from strategy to production and beyond.
Campaign Strategy
Reach your ideal audience and achieve impactful results with proven testing and targeted marketing strategies.
Performance Testing
Optimize your marketing strategies with advanced testing methodologies to quickly and cost-effectively deliver results.
Data Targeting
Deliver your message with precision—our targeting connects you with your best (and biggest) audience for maximum impact and conversions.
Creative Development
Captivate high-value prospects and foster connection with compelling, strategic creative that generates response.
Digital Integration
Seamlessly connect direct mail and digital strategies for a unified, high-impact approach to integrated direct marketing.
Print Production
Bring your brand to life with high-quality, expertly crafted print collateral that cost-effectively reinforces your message and leaves a lasting impression.
Campaign Execution
Execute your marketing campaigns with confidence—our trusted, reliable team ensures precision, speed, and expertise at every step.
Analytics & Reporting
Gain detailed analytics and actionable insights with in-depth reporting to influence performance-based decisions with confidence.
DIFFERENTIATE YOUR CAMPAIGN WITH
Success Stories Backed By Creative Development
Creative development is not one-size-fits-all. We get to know our clients to make sure their creative is an accurate representation of their brand. But don’t take our word for it—see what our clients have to say.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization serviceFrequently Asked Questions
Got questions about direct mail creative? We’ve got answers.
Creative development is the process of designing compelling visual and written content that effectively communicates your brand message, captures attention, and inspires action. It involves concept creation, copywriting, design, and execution to ensure your marketing stands out and resonates with your audience.
Great creative is essential to driving engagement and improving response rates. Compelling visuals, clear messaging, and strategic design grab attention and build emotional connections—ultimately increasing conversions and maximizing the impact of both direct mail and digital marketing campaigns. That’s what makes FM Direct the best creative development agency—we create standout work that doesn’t just look good, it drives real results.
Branding consistency is a top priority. Our creative team works closely with your brand guidelines to develop integrated visuals and messaging across all channels. By aligning every element—from tone of voice and messaging to visual design—we ensure your brand is cohesive, recognizable, and memorable across both direct mail and digital marketing.