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Success Stories

FINANCIAL SERVICES

Agency-Driven Strategy Boosts Response

A personal loan brand partnered with Franklin Madison Direct to refine its direct mail targeting. By introducing new data segments and optimizing creative strategies, FM Direct increased response rates by 35% and funded over 70% of high-debt enrollments. This data-driven approach empowered the brand to make smarter decisions and drive consistent growth in future campaigns.

Our Partnership in Action

We understand that the only true measure of a successful campaign is how much it helps grow your bottom line. Franklin Madison Direct’s custom strategies, proven testing approach, and proprietary analytics ensure every test contributes to your long-term growth.

Whether you’re looking for a direct mail case study or proof of our digital marketing skill set, we’ve got a packed portfolio for you to explore. Read our case studies below to see how we’ve exceeded growth expectations for our clients. You can filter by category or tag to refine your search.

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All Budget Optimization Consumer/Retail Data Modeling Digital Marketing Direct Mail Testing Financial Services Home Services Insurance Services Integrated Marketing Investments & Wealth Other Subscription Services

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Consumer/Retail, Integrated Marketing

Cookware brand sees 5x ROAS through data and creative testing

Ready to push the limits of its existing direct mail performance without sacrificing return on ad spend (ROAS), a leading cookware brand challenged Franklin Madison Direct to elevate their program. FM Direct hit the ground running with 400k mail pieces across five curated lists, three creative formats, and two distinct offers.

Data Modeling, Subscription Services

Meal delivery brand doubles sales with FM Direct’s prospect modeling

A meal delivery brand partnered with FM Direct to optimize its direct mail program while staying net neutral in its budget. FM Direct developed custom prospect models using transactional data and tested them against existing selects to identify the best-performing audiences. More efficient format designs reduced costs without sacrificing performance.

A person sitting on the floor uses a laptop while holding a credit card, suggesting online shopping or payment. A takeaway coffee cup is placed nearby.

Consumer/Retail, Direct Mail Testing

Direct mail drives incremental scale for e-commerce brand

A photo memorabilia company, reliant on paid search, sought to scale through new marketing channels. FM Direct launched a direct mail test campaign using a bifold self-mailer to target both new prospects and previous customers. The previous customer segment performed exceptionally well, delivering a high return on ad spend and affordable CPA.

Direct Mail Testing, Home Services

Home security company launches direct marketing program to drive six-figure annual sales with FM Direct

A fast-growing home security company partnered with FM Direct to launch its direct marketing program and achieve six-figure annual sales. Over three months, FM Direct tested five models, 16 affinity files, three offers, and three creative concepts, generating 189 indexed test cells.

A man kneels on a lawn with open arms as a smiling young girl runs toward him. A woman stands on a porch in the background. They are in front of a house on a sunny day.

Direct Mail Testing, Insurance Services

FM Direct elevates mail program through strategic partnership with Franklin Madison

A life insurance company sought a strategic partner to refine its direct mail program. FM Direct developed three custom lookalike models, activated Surround™ for maximum engagement, and collaborated with Franklin Madison’s creative team on three unique mail concepts. Using FactorTest™, FM Direct dentified the best-performing strategy, doubling sales and volume while beating the CPA target.

Two people review and discuss financial charts and graphs on paper. One person points at the data while the other holds a clipboard with various bar and pie charts, indicating analysis of business performance.

Investments & Wealth

Alternative Investment Brand Scales Rapidly After Direct Mail Channel Launch

When digital advertising and podcast conversions stalled, an investment platform turned to offline marketing. FM Direct created 20 unique data models and an engaging letter package, launching with 120k modeled records and 50k leads. The initial campaign achieved a CPA 83% below target, leading the client to expand future campaigns and increase mail volume sevenfold.

A person uses a calculator while holding a paper with charts, with sunlight streaming in and documents spread on the desk.

Direct Mail Testing, Financial Services

Agency-led Strategy Boosts Response Rate for Debt Settlement Brand

A personal loan and debt consolidation brand faced challenges predicting in-home timing and results after sourcing its own direct mail data. To improve targeting and control, the brand partnered with FM Direct, which introduced two new data segments, maximized enrollment, and minimized cost per dollar enrolled.

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