Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
FEATURED SUCCESS STORY
Mid-size bank exceeds acquisition and CPA goals
A mid-size bank wanted to accelerate checking and deposit growth in a newer, low-awareness market. Previous efforts had struggled to gain traction, and
leadership needed a partner who could find the right audiences, prove the channel could scale, and deliver measurable growth with a competitive CPA.
Success Stories
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Top fitness brand discovers the power of a dynamic direct mail partner
A prominent connected fitness brand sought to scale its new audience reach and increase conversions while effectively measuring the incremental cost of acquisition (CAC). Previously managing their own mailings in-house, they needed a reliable direct mail partner to take their program to the next level.
Read MoreTop fitness brand discovers the power of a dynamic direct mail partner
Direct mail channel launch drives efficient CPA for pet insurance brand
Limited to the boundaries of its existing digital strategies, a leading pet insurance brand was ready to tap into a wider audience with a direct mail marketing program. Franklin Madison Direct executed the brand’s direct mail launch, aiming to drive a high volume of new customers at an efficient cost per acquisition (CPA).
Read MoreDirect mail channel launch drives efficient CPA for pet insurance brand
Maximized USPS incentive leads to six-figure savings, feeding new customer growth
A successful direct mail program looked to Franklin Madison Direct for new opportunities to grow their acquisition. FM Direct identified an opportunity to maximize postage savings that could be reinvested into a direct mail acquisition program, fueling significant customer growth.
Read MoreMaximized USPS incentive leads to six-figure savings, feeding new customer growth