Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
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Direct mail and digital integration accelerated new patient acquisition at record efficiency
Looking to push beyond automated direct mail platforms and drive appointments at a low cost, a veterinary clinic was eager to find a strategic partner to target prospects near their new branch locations. Franklin Madison Direct’s turnkey, full-service model proved to be exactly what the brand was looking for. After a successful relaunch into the mail channel, Surround™ was activated to target prospects via display ads before, during, and after direct mail’s in-home window. By utilizing a multi-channel digital and direct mail strategy, FM Direct beat the clinic’s CPA goal by 60% and secured more than 3,000 new appointments. As a result, the brand chose FM Direct as its direct response agency for future acquisition campaigns. This mutually beneficial partnership has positioned the clinic for promising growth both offline and online.
The Problem
Despite efforts with automated mail, the clinic struggled to engage nearby prospects effectively and drive appointments at scale.
The Solution
FM Direct integrated direct mail with digital targeting to optimize reach and appointment conversions.
The Outcome
FM Direct’s strategy delivered 3,000+ new appointments at a highly efficient $100 CPA.
other industries
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization service