Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
other industries
Direct mail and digital integration accelerated new patient acquisition at record efficiency
Looking to push beyond automated direct mail platforms and drive appointments at a low cost, a veterinary clinic was eager to find a strategic partner to target prospects near their new branch locations. Franklin Madison Direct’s turnkey, full-service model proved to be exactly what the brand was looking for. After a successful relaunch into the mail channel, Surround™ was activated to target prospects via display ads before, during, and after direct mail’s in-home window. By utilizing a multi-channel digital and direct mail strategy, FM Direct beat the clinic’s CPA goal by 60% and secured more than 3,000 new appointments. As a result, the brand chose FM Direct as its direct response agency for future acquisition campaigns. This mutually beneficial partnership has positioned the clinic for promising growth both offline and online.
The Problem
Despite efforts with automated mail, the clinic struggled to engage nearby prospects effectively and drive appointments at scale.
The Solution
FM Direct integrated direct mail with digital targeting to optimize reach and appointment conversions.
The Outcome
FM Direct’s strategy delivered 3,000+ new appointments at a highly efficient $100 CPA.
other industries
Our Impact
Success Stories
Explore our success stories to see how FM Direct drives growth with highly targeted direct mail strategies.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.