Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
home services
Optimized data strategies and creative testing drove increased sales and efficiency
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources. FM Direct also tested a new creative format for this audience, which was more efficient to produce and mail than the control. The new data and creative strategy expanded audience reach, boosted program performance, and protected customer acquisition costs for this evergreen program.
The Problem
A legacy home warranty brand wanted to refine its direct mail strategy to drive greater efficiency and sustained growth.
The Solution
FM Direct optimized data suppression strategies and introduced a new, cost-effective mail format to expand reach and improve performance.
The Outcome
Sales rates jumped 60%, CPA improved by 29%, and mail volume expanded by 20%—all without inflating costs.
home services
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization service