Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
insurance services
Refined audience targeting and mailing strategy fueled Medicare provider’s sales growth
After previous mail strategies missed the mark on CPA and performance, a Medicare insurance provider turned to Franklin Madison Direct for a fresh approach. A detailed data review revealed audience age inaccuracies, jeopardizing the relevancy of the mailer to prospects and impacting program success. FM Direct’s team scrubbed the data and built accurate prospect models. The mailing cadence was also tested to determine when and how many times each record should be sent for best response. This optimized approach has saved the provider hundreds of thousands of dollars, reduced cost per acquisition, and boosted program performance from 100 sales each month to several hundred.
The Problem
A Medicare provider’s direct mail campaigns struggled with CPA inefficiencies and missed performance targets due to audience inaccuracies.
The Solution
FM Direct refined prospect models, corrected data inaccuracies, and optimized mailing cadence to improve efficiency, response, and CPA.
The Outcome
The optimized campaign generated 50K+ leads, increased sales by 22%, and lowered CPA by 12%.
insurances services
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Modeling drives 50% AOV lift for home warranty brand
An established brand in the home warranty space had already experienced success with direct mail and wanted to elevate its mature program to new levels of growth. To continue to scale those wins, Franklin Madison Direct concentrated on routine data and format testing. A review of data suppression strategies identified 15% more records from the brand’s strongest prospect sources.
Investment brand unlocks high-quality leads with integrated direct response
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel. Franklin Madison Direct recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via Surround™.
Online retailer taps direct mail to drive incremental sales
A newly launched online retailer needed an effective way to increase sales but lacked a critical growth channel: direct mail. Having previously partnered with the client’s leadership team, Franklin Madison Direct was a trusted choice to develop and execute a data-driven direct mail strategy.