Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
insurance services
Refined audience targeting and mailing strategy fueled Medicare provider’s sales growth
After previous mail strategies missed the mark on CPA and performance, a Medicare insurance provider turned to Franklin Madison Direct for a fresh approach. A detailed data review revealed audience age inaccuracies, jeopardizing the relevancy of the mailer to prospects and impacting program success. FM Direct’s team scrubbed the data and built accurate prospect models. The mailing cadence was also tested to determine when and how many times each record should be sent for best response. This optimized approach has saved the provider hundreds of thousands of dollars, reduced cost per acquisition, and boosted program performance from 100 sales each month to several hundred.
The Problem
A Medicare provider’s direct mail campaigns struggled with CPA inefficiencies and missed performance targets due to audience inaccuracies.
The Solution
FM Direct refined prospect models, corrected data inaccuracies, and optimized mailing cadence to improve efficiency, response, and CPA.
The Outcome
The optimized campaign generated 50K+ leads, increased sales by 22%, and lowered CPA by 12%.
insurances services
Our Impact
Success Stories
Read our success stories to uncover how we’ve driven results for subscription companies like yours.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization service