Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Home services
Franklin Madison Direct reclaims partnership with superior performance
A home services brand chose an alternate vendor, but later renewed its partnership with FM Direct after experiencing performance inefficiencies. FM Direct was tasked with sourcing nearly one million records for a head-to-head test campaign against the existing vendor, which included Surround’s digital campaign on all records. After analyzing performance, FM Direct’s data outperformed the other vendor’s by nearly 60%, and the proprietary digital integration resulted in an 80% lift over holdout. Recognizing the value of FM Direct’s excellent data and digital strategy, the brand not only returned its mail program to FM Direct’s management, but also anticipates expanding the partnership in the years ahead.
The Problem
After switching vendors, the brand experienced inefficiencies in performance and costs, prompting a critical re-evaluation of direct mail strategy.
The Solution
FM Direct executed a data-driven test with digital integration to benchmark performance and identify the best acquisition strategy.
The Outcome
FM Direct’s superior data and digital strategy drove a 58% higher sales rate and 37% lower CPA, securing a renewed and expanded partnership.
Home services
Our Impact
Success Stories
See how our agency helps home service providers increase leads, bookings, and client retention through targeted direct mail strategies.
Retargeting campaign multiplies customer LTV
This specialty insurer wanted to optimize a generic retention program that was targeting past customers on a one-size-fits all basis. Franklin Madison Direct launched a CRM strategy that segmented past customers based on customer RFM (recency, frequency, monetary) data.
Read MoreRetargeting campaign multiplies customer LTV
University optimizes paid search and digital channels to build awareness
A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students.
Read MoreUniversity optimizes paid search and digital channels to build awareness
Targeted Facebook campaign reaches direct mail prospects for credit score optimization service
After shattering performance expectations in the direct mail test launch, Franklin Madison Direct wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
Read MoreTargeted Facebook campaign reaches direct mail prospects for credit score optimization service